Sip On This: New Vodka Brand Has 'Soul'

Lindsay Mannering

water with iceOnce I learned that P. Diddy had his own brand of vodka, I thought there would be no way the vodka shelf could get more exciting. I was wrong.

I feel like I've tried half of the liquor store vodka offerings and can safely say there is no difference between Grey Goose and Ketel One, that P.i.n.k. Vodka will make you crazy then make you throw up, that smoked-salmon infused vodka is best served with eggs, and that Diddy's brand, Ciroc, is actually darn smooth.

Soon there will be something new sitting next to our vodka besties on the shelves. If you like wearing tight pants in the summer and love vintage boutiques, you're going to like it. If you like talking about bands that no one's ever heard of, you're going to like it. If you hate Wal-Mart, you're going to like it. Most importantly, if you're looking for a vodka with dirt, grit, and soul, you're going to like it. Introducing Karlsson's Gold.

Karlsson's was started by three former big-wigs at Absolut in Sweden. Wanting to put out a vodka that was more soul, the trio used local potato farms and mom and pop distilleries to make their unique product.

They use a blend of five potatoes specifically chosen for their taste that lend a nutty spiciness to the end product. And that end product is not recommended for mixed drinks -- the flavor is too powerful.

Clay Risen for The Atlantic asked the owners how Karlsson's Gold should be enjoyed:

The best way to drink it is like whiskey: at room temperature, on the rocks, or with water. A bit of fresh-cracked pepper compliments it nicely. And then do what perhaps no one in America has done with a glass of vodka in 30 years: sip.

Is Karlsson's the new hip drink? With craft beers becoming more and more popular, is this a version of craft vodka we're seeing here? There are over 200 new vodka brands that hit the market every year, and almost all fail. I'll pick up some K. Gold to do my part to keep it around -- I happen to like wearing tight pants in the summer, so this drink sounds right up my alley.

Are you interested to try Karlsson's Gold?

Photo via stevendepelo/Flickr

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