While an Alabama law firm set out to take down Taco Bell with a class action lawsuit against the chain for providing "fake" meat, instead it seems to have given them a huge boost. In fact, Taco Bell is so grateful for the lawsuit, they have even launched an advertising campaign expressing their gratitude.
"Thank you for suing us," the ad proclaims in bold print. Then it goes on, with much snark, to defend its product -- basically reiterating the same statement by Greg Creed, Taco Bell president, that was posted on the company's website: It's 88 percent beef, 12 percent "secret" recipe, and then it lists the ingredients. He even proclaims: "Plain ground beef tastes boring."
"The only reason we add anything to our beef is to give the meat flavor and quality. Otherwise we’d end up with nothing more than the bland flavor of ground beef, and that doesn’t make for great-tasting tacos."
Not a way to make friends with the National Cattlemen, but perhaps he's right?
And really, not that many people care anyway -- they don't care if there's 12 percent fake stuff or 60 percent, they want their tacos. If you choose to eat at Taco Bell chances are you're not a purist about what you put in your body anyway.
All this lawsuit has really done has made people hungrier than ever for tacos. Seriously, with all the headlines and debate flying, tell me you haven't been contemplating a run for the border like crazy. Not since that chihuahua barked "Yo quiero Taco Bell," have I thought about Taco Bell so much.
And now, they even come out looking like the good guys by being so open and honest about what they're serving up. Frivolous lawsuits be damned!
Sandra Fish at AOL wrote "An Ode to Taco Bell," which seems to sum up most fast-food eaters' feelings.
"I'd be OK with even less than 88 percent beef in my tacos. As long as there's plenty of cheese and extra hot sauce, who cares where the beef is?"
I have to say I agree ... as wrong as it may be. I just don't care. If there was something really scary or gross in there, that would be one thing, but a little oats, caramelized sugar, yeast, and citric acid never killed anyone ... as far as I know.
Of course, no matter how grateful Taco Bell is, they're still suing.
Does knowing what's in Taco Bell's beef make you more or less likely to eat there?
Image via Joost J. B. Bakker IJmuiden/Flickr