Is McDonald's Feeding Us Lies About Its Oatmeal?

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oatmealMcDonald's recently entered the healthy breakfast scene with its introduction of Fruit and Maple Oatmeal. Reviews of the product so far have been mixed, but one group in particular has a big problem with it.

The Vermont Agency of Agriculture is taking the fast food chain to task for false advertising on the oatmeal's list of ingredients ...

Specifically, the group has a problem with McDonald's use of the word "maple."

McDonald's lists "natural maple flavoring" in its ingredient list. This is acceptable as far as the federal Food and Drug Administration regulations are concerned. However, Vermont state law requires products that claim to be "natural maple products" to have not just flavoring but real maple syrup. And, unless the fast food restaurant can comply, officials want the word "maple" removed from the product's name and advertising. One official explained:

We have communicated to McDonald's that in order for them to be in compliance with the product, because we want them to do the right thing, they have to change the ingredients and labeling and we hope they do that.

Maple products are one of Vermont's top industries, so you can understand why this is an important issue for the state and why it wants companies to be accountable for their claims.

McDonald's, for its part, has agreed to consider the request and meet with Vermont officials to set about complying with the restrictions.

All this commotion for a product that, frankly, we here at The Stir didn't even think was that stellar.

Have you tried McDonald's new oatmeal yet? How maple-y was it?


Image via McDonald's

breakfast, eating out, food

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bills... billsfan1104

Tim Hortons, has a great oatmeal with maple and fresh fruit. I love it, because its not instant oatmeal. Its the real deal.

nonmember avatar Vee

A bag of quick oats and a bottle of maple syrup costs the same amount as that little cup, and is so much better for you... and lasts so much longer...

I think it's all pretty silly.

nonmember avatar Anon

I've had it. It's pretty good considering the price and convenience. I don't understand why you folks are always so against McD's as compared to any other fast food joint. Do they vote Republican or something?

Cafe Kim Cafe Kim

I didn't realize we unfairly targeted McD's -- I will have to see if this is indeed true, in any case it was inadvertant. Nevertheless, Anon, that was an awesome comment. :)

hotic... hoticedcoffee

Do they vote Republican or something?


ROFL!


I don't do breakfast on the road, but if I did, I might try it with VERY low expectations, because it looks pretty sad in the commercials - it's bound to be 10 times worse at the drive-thru.

kathe... katherine.pryde

i don't have a problem with mcdonald's over any other fast food joint.  i just have a problem with fast food joints.  well more a problem with eating at them regularly.

bills... billsfan1104

Behahhahhahhhahha anon. That was funny.

Saras... Sarasahmof3

I love it, and I have a cup every morning.  It is an easy breakfast that is hot and yummy with no clean up.  I buy 7 cups(I don't have them make it) I take all the parts home and in the morning I fix it using my Keurig coffee maker. Without it I would skip breakfast all together. So between eating it or eating nothing, I will go with the oatmeal. And if they are going after McDonald's on the Maple, why are they not going after all the other instant oat-meals that say the same thing? Quaker Oats I am looking at you and you Maple, Brown sugar oatmeal.

hotic... hoticedcoffee

Sarasahmof3 - you can cook steel cut oats in the crockpot, overnight, and keep it in the fridge for a week - just heat it up in the microwave.  It's way more nutritious and tastier than instant, which is what you get at McDs.  I usually do a batch on Sunday night, the kids and I eat it for breakfast a couple of times during the week.

kingk... kingkongsmom

I'll just stick to making my own, I bet there is way more sugar in it than needs to be and than what is healthy.

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