New Dunkin' Donuts Ad: A Hotbed of Lies & Deception?

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dunkin donutsHere at The Stir, we may have ragged on Dunkin' Donuts' holiday blend, but that doesn't mean we dislike everything about the fast food chain.

Take, for instance, the brand new multimillion-dollar marketing campaign it launched in the new year featuring everyday Joes enjoying Dunkin' Donuts' iced and hot coffee drinks. The commercials, which star ordinary people (firefighters, cops, construction workers, etc.) who are fans of the brand and auditioned for the spots last year, are accessible and relatable. And you've got to admit that the tag-line -- I'm drinkin' Dunkin' -- is downright catchy.

But there's one claim coming out of Dunkin' Donuts' new ad campaign that seems a little suspect even to its most devoted customers (me!) ...

The ads spotlight the iced drinks from Dunkin' Donuts in particular, and a VP at the company gave this statement as an explanation:

Iced coffee is an emerging trend around the country ... So, you’ll see our spokespeople drinking hot and iced coffee, because it’s now a year-round beverage.

And here I thought the woman in front of me at Dunkin' Donuts this morning who ordered a large iced coffee with cream and sugar was completely crazy to be craving a cold drink during the dead of winter. Apparently, if we are to believe the Dunkin' Donuts spokesperson, this fellow customer was quite sane and, in fact, consuming icy beverages in Arctic temperatures is completely normal.

I suppose if a caffeine addict is a caffeine addict, and if you have a favorite drink that you order every day, then the temps outside are pretty much irrelevant. Who am I to judge?

Do you drink iced coffee in the winter?


drinks, eating out, trends

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miche... micheledo

Nope.  But do you drink hot coffee in the summer time?  I do - and did in Africa where the temp was 120 some days! :D

Jenny... JennyG0929

In Florida- yes!

TKsMo... TKsMommie

yep!  I prefer iced coffee over hot coffee!

thedg... thedgoddess

I don't. But my sister does.

lilmo... lilmoosesmom

I drink Iced Coffee all year around.....  =) Its pretty much the only way I drink coffee after my morning cup... && trust me DD has the best Iced Coffee around.

bless... blessedquiver

My dear hubby, who hates hot coffee unless made into syrup, LOVES iced coffee year round.

Mommy... Mommy2Emma0224

I love iced coffee year round. Got one this morning :)

cafemama cafemama

My hubby does and I hate walking home from Starbucks carrying his iced drink in the winter. Brrr.

Cafe... Cafe MicheleZ

I only like hot coffee even when it's hot. I also only like cold tea even when it's cold.


 

hotic... hoticedcoffee

Yup - I drink iced coffee all year round, and will only drink hot coffee first thing in the morning AND only during cooler months. Unless it's a latte - all rules are off for lattes - hot or iced, any time of day, any season...I'm down with the lattes.

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