Is Africa Psyched to Get the KFC Double Down?

Kim Conte
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kfc

It looks like we are successfully exporting our unhealthy habits to the developing world.

Soon after expanding to China, KFC now plans to double the number of stores in Africa to 1,200. South Africa already has the fast food chain; Nigeria, Namibia, Mozambique, Ghana, Zambia, and other countries can brag that they will soon have access to the fried chicken products as well.

So why does Yum Brands, the parent company to KFC, have its eye on Africa? It's wagering that the growing African middle class -- more than 40 percent of Africans now live in urban areas -- will be a great market for its food. After all, McDonald's is already there: It's only fair that Africans have a variety of fast food choices, right?

 

Image via viZZZual.com

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