The folks behind Chipotle Mexican Grill are coming out with an Asian "fast-casual" restaurant, which is set to debut mid-2011.
Chipotle also prides itself on using naturally raised meat, organic produce, and dairy without added hormones. The only ingredients that contain gluen are the burrito and taco shells.
But let's face it, Chipotle doesn't have the healthiest food in the world: The burritos at Chipotle can contain over 1,000 calories. But that calorie count goes way down as long as you pick the right toppings. If you get a burrito bowl and go light on the cheese and sour cream, it's actually a pretty decent meal.
So, what I'm saying is, it may not be Whole Foods, at least it isn't Taco Bell!
And if there's a chain that could get rid of the gross preservatives, grease, and MSG that's added to most Chinese fast food, I'm all for it. And will become a loyal customer.
Here are some other cuisines that could use a Chipotle takeover:
Burgers: Wouldn't it be nice if you could get a burger by buffet? With naturally raised patties, you could request fresh lettuce, tomatoes, and onions, as well as homemade sauces, or even get a burger bowl without the bun if you're watching your calories. Finish off the buffet with a variety of no-hormone-added cheeses. Add some freshly made sweet potato fries and you'll never go back to the burger kings again.
Italian: Logistically, this is probably impossible, but nothing tastes better than homemade noodles. A buffet of every type of noodle with freshly made sauces, vegetables, like spinach, tomatoes, broccoli, and onions, and meat, like shrimp and chicken, you'd have a hearty, healthy pasta dish.
Pizza: No one likes having to blot a mound of grease with their napkins off their pizzas. My uncle makes delicious grilled pizza with homemade dough and veggies from his garden. The difference in taste is incredible. An entire buffet of fresh pizza toppings and sauces sounds like a dream come true. No more of that day-old pizza sitting on the display shelf!
Indian: So an Indian buffet isn't a new concept, but I think Indian food would find many more fans should Chipotle come out with a chain. Can you think of a go-to national Indian restaurant chain? I certainly can't. The options for an Indian buffet are endless, with all the varities of meat (lamb, goat, chicken) and sauces and sides, it'd be great to see a healthy Indian chain go national.
Sandwiches: Subway could use a little competition. Sometimes the ingredients don't look fresh and the meat doesn't even look real. The ingredients may be "fresh," but it appears none of them are organic or all-natural. Some of Subway's ingredients are also full of high fructose corn syrup, the kiss of death if you're trying to lose belly fat. You could do far worse than Subway in terms of fast food choices, but a Chipotle version could force the chain to up its game.
What do you think of an Asian version of Chipotle? Would you go?
Image via christyxcore/Flickr