Wiccans were pissed about an offensive witch-burning beer label. Now, let's see how Catholics feel about their religion being mocked in an advertisement selling ice cream.
Britain has banned a controversial ad featuring two sexy priests on the verge of engaging in some passionate tonsil hockey followed by a delicious Antonio Federici ice cream snack. The tag-line reads: "We Believe in Salivation," which obviously refers to the taste of the delicious dessert.
After receiving six complaints from people who saw the ad in magazines, officials ordered the company to stop running it; evidently, there are people in Britain who just don't care for ... ice cream?
The ASA released the following statement explaining the ban:
We considered the portrayal of the two priests in a sexualized manner was likely to be interpreted as mocking the beliefs of Roman Catholics and was therefore likely to cause serious offence to some readers.
If this situation seems all too familiar, it's because an ad depicting a pregnant nun enjoying ice cream from the very same company was banned last month.
In its defense, Antonio Federici explained that as a Catholic company, its goal is to create advertising that draws attention to the "grave troubles they considered affected the Catholic Church" in the hopes it would bring about change.
I'm not offended by the ad, but that justification doesn't exactly mollify the offended Catholics, does it?
Far from being dissuaded by the ban, the company has promised to continue to challenge the church with its advertising -- which, from an entertainment standpoint, is great news, if you ask me. Imagine what the next one will have in store for us.
Do you think the sexy priest ad is offensive?
Image via Antonio Federici