Corona Light is taking on the light beers of the world in a new promotion to make it the most liked light beer on Facebook ... and, in my humble opinion, it's biting off more than it can chew. (Or swallow?)
True, it gained approximately 16,000 fans over the weekend, but it has a long way to go before it catches up with the likes of Coors Light (which has more than 494,000 fans) and Bud Light (which has more than 795,000 fans), for example.
What's in it for these new fans? Each person who "likes" the brand is given an option to upload photos of themselves that will appear on a billboard in Times Square between November 8 and December 5.
That's right -- at some ambiguous point during a nearly four-week period, your mug could grace the Times Square billboard, too! All you have to do is click a measly button and upload the most ravishing digital image of yourself and microseconds of world fame are all yours!
Of course, you may not be able to SEE your photo unless you camp out in front of the billboard for weeks with no sleep, but surely thousands of tourists will! And they will undoubtedly be SUPER-IMPRESSED.
A surprising number of women have taken it a step further and answered Corona's call with full-body shots of themselves in bikinis! Modeling contracts and/or acting careers undoubtedly await these enterprising ladies in exchange for this simple act.
And imagine if their boyfriends or husbands happen to capture this moment of infamy! Bragging rights galore.
Or if they're single! Even better -- I'm thinking there's going to be a lot of men in sandwich boards walking up and down the street in the shadows of the billboard with messages like, "Bikini Girl, Will You Marry Me?" And won't they have a fantastic story to tell their kids?
In all seriousness, I don't mean to be a killjoy -- if the idea of appearing on a billboard in Times Square (that you will undoubtedly never see) makes you happy, then, by all means, like on. It totally makes sense if you genuinely like Corona Light.
And even if your feelings border on neutral, I admit you don't really have anything to lose by liking something on Facebook. Just one more thing to clog up your newsfeed, I guess.
I just don't see the point of uploading your photo for something you'll never see. Sure, it makes Corona look popular ... but what's really in it for you? I'm not coming up with much.