Starbucks Baristas Told to Be as Inefficient as Possible

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starbucksIf you enjoy waiting awhile for your customized Starbucks coffee beverage, then rejoice! Because the line's about to get a whole lot longer.

New guidelines from Starbucks management instruct baristas to make no more than two drinks at one time (versus making multiple drinks all at once). The goal behind the new procedures is to increase efficiency and quality -- even if it means the lines are twice as long and the customers are twice as pissed off.

Customers across the board complain that Starbucks' quality is average and inconsistent. In an effort to serve drinks that are fresher and hotter, the new guidelines direct employees to do the following:

  • Make only two drinks at a time -- specifically, start a second drink while finishing the first.
  • Steam milk for each drink rather than steaming an entire pitcher for multiple beverages.
  • Rinsing pitchers after each use.
  • Staying at the espresso bar instead of moving around in between drinks (to the blender to make a Frappuccino while the milk for a cappuccino is steaming, for example.).

Practically speaking, all of these methods -- at least until the baristas get the hang of them -- take extra time. Which isn't such a bad idea in theory: There's something exciting and theatrical about going to an espresso bar. You're willing to wait because you know you're going to get a great cup of quality coffee.

Perhaps that's part of Starbucks' master plan. Raise its credibility by bringing back some of the anticipation and theater of the whole coffee experience.

But the reality is that people go to Starbucks out of habit and because they want their coffee in a hurry -- not because they want to see a good show or expect top-notch perfectly roasted beans. If you throw a gargantuan line into the mix, won't that ruin the entire experience?

Will you be annoyed if the line at Starbucks gets longer?

 

Image via action datsun/Flickr


drinks, eating out

18 Comments

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ethan... ethans_momma06

Probably. I admit I don't really choose Starbucks because of their overwhelming quality.

JenBr... JenBrooks76

Nah. I only go ocassionally anyway. Since it is more of a treat than a habit, I do not mind waiting a bit longer for a tasty beverage.

alsmu... alsmullins

i agree with jen.  i rarely go there and when i do it is never crowded.

Saras... Sarasahmof3

I don't like starbucks drinks at all.  I go to a local coffee shop, where they know my name and how I like my drinks. Or to McDonald's for a regular cup of joe.  I never pay more than $1.50 for a cup.

Shanin22 Shanin22

Actually rinsing pitchers after each use has always been a rule (at least at the one I worked at several years ago). Though I agree with milk steaming and putting extra focus on the quality and consistency.... a GOOD barista should be able to work on more then 2 drinks at a time and still turn out a quality product. Though this rule will allow bad baristas to have an easier time making drinks (and give them an excuse to be slow), it will tie the hands of good baristas to do the job they do so well. All the while pissing a lot of people off. Have you ever seen someone late for an important meeting waiting on a latte for more then 2 minutes? It's not pretty, lol.

Kittt... Kittty_Katt

can u say waste of company time??

Sweet... SweetPieMama24

I go there maybe twice a year - and it's usually once in the winter for a white chocolate mocha, and once in the summer for a frap (until McD's came out with better and cheaper ones!). I don't mind waiting a few mins if it's gonna mean my drink is gonna be of awesome quality. It's when they rush it and it tastes like water with sugar, that's when I get mad.

hotic... hoticedcoffee

It would be impossible for me to be more annoyed with Starbucks, lol.  The only things that are consistent now are long lines, snotty service and scorched beans.  Waiting in a longer line for the same snotty service and scorched bean water?  No, but thanks.   

jalaz77 jalaz77

They will prob lose money. There have been times that I have waited 10 min in the drive through, why do you ask? Cause once your in the drive through and soneone pulls up behind you, there is no getting out also I wait cause I don't want to drag 3 kids 5 and under in while I order! Now that wait nay be longer?! That is why I am perfecting my own stuff at home. I so so so miss my non-chain coffee shop back home!

maine... mainemusicmaker

I wouldn't be annoyed...but then I don't frequent Starbucks but for maybe two times per year.  I'm a Dunkin's girl :)

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