Is that even possible? (I don't want to know.)
Nevertheless, that's what an article in USA Today claims is occurring in Skyy Spirits' new ad campaign for Skyy Vodka.
The ad (as you can see at the right) shows a woman's legs clad in plastic red tights and matching stilettos wrapped around a giant bottle of Skyy vodka. It's sexy and provocative, sure.
But you won't believe how some critics are diving into the gutter to interpret the image ...
Here, the writer of the USA Today article explains the image:
It shows -- from the thighs down -- a woman in skin-tight red tights and red heels appearing to have sex with a giant Skyy blue vodka bottle.
"Appearing to have sex"? Really? That's quite a statement. It actually makes me wonder if that writer has ever had sex if that's what he thinks is going on in that picture.
Then, Bruce Lee Livingston from a consumer watchdog group chimes in, calling the ad "sexually lewd":
"This is just ridiculous, it's porn-a-hol ... underage kids will look at this and associate sexual prowess with drinking Skyy."
"Porn-a-hol" might just be the best non-word of all time. In fact, I'm going to steal it for all my future posts. And -- ignoring the part about the underage kids because there's nothing in the ad to suggest they are specifically targeted -- isn't that the whole point of drinking moderately priced vodka anyways? To increase sexual prowess?
Finally, branding expert Steven Addis weighs in with this insightful gem:
"It's just jamming a bottle in a woman's crotch .... A great ad uses heart or mind. This one's starting below the waist."
Alright, let's not get our skin-tight plastic red tights in a bunch, people.
The ad clearly implies sex. But it's far from being the first ad campaign to link sex and alcohol together. And letting one's imagination run away with them and reading so far into something that is clearly not there is admittedly a little skeezy.
It's not the image that's lewd -- it's these way too literal interpretations that start below the waist.
Do you think this ad is too provocative? Or do you think its critics should get their minds out of the gutter?
Image via Skyy Spirits