Outrageously expensive sushi is a novelty. But an outrageously expensive hot dog is just silly. Isn't that going against the whole point of a hot dog? It's supposed to be cheap!
Yet, that's just the sort of ridiculous food stunt a New York City restaurant is using to attract attention this summer. Serendipity 3 is offering a foot-long "haute dog" grilled in white truffle oil and loaded with foie gras pate, black truffles, caramelized Vidalia onions, ketchup made with heirloom tomatoes -- all encased in a pretzel-bread bun.
Guess how much it costs?
A whopping $69!
It makes other footlong sandwiches look, well, puny, doesn't it? Needless to say, the restaurant has made the Guinness Book of World Records for Most Expensive Hot Dog Commercially Available. I smell a marketing ploy ...
Serendipity 3's owners have defended their creation's insane price tag, arguing that if you split the dog with a companion, it's downright reasonable; after all, customers will pay $50 for a steak at a fancy steakhouse, so why not splurge for a fancy hot dog?
They're completely ignoring the fact that steakhouses charge such high prices because they're serving high-quality cuts of meat. Since when does a beef hot dog qualify as a high-quality cut of meat?
Customers are really paying for all the foie gras and truffles -- two ingredients I could, frankly (frankly, heh), do without. Or at least enjoy in my minuscule quantities -- you can't even see the dog for the pate!
My rule of thumb? If I'm going to plunk down 70 smackers for a meal, there had better be drinks and dessert in the deal!
If you won the lottery, would you pay $69 for a hot dog?