Cheeseburger Chill Smoothie: Jamba Juice Takes the Lead in the Smoothie War

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cheeseburger smoothie
We've already reported on McDonald's moving into the smoothie market. How is Jamba Juice responding? By getting into the burger business, of course.

The smoothie chain has introduced the Cheeseburger Chill Smoothie -- all brown and lumpy and reeking of grilled beef with mustard and ketchup swirled on top. Mmmmm. I can think of nothing more thirst-quenching on a hot summer's day than a blended cheeseburger, can you? I'd probably order mine with extra onions ...

If you haven't figured it out by now, the cheeseburger smoothie, alas, is a joke.

Jamba Juice launched a fake, tongue-in-cheek commercial (see below) and even bought the domain CheeseburgerChill.com in response to McDonald's new fruit smoothies. As explained on the site:

"Is Jamba Juice getting into the burger business? No way. But it does seem some burger chains are getting into the smoothie business -- which to us, is about as weird as the Cheeseburger Chill Smoothie. So we're sticking to what we know ..."

You got to admit: It's a pretty good-natured way to fight back against McDonald's busting in on its territory. Still, maybe Jamba Juice should focus its energy on making a better smoothie instead of picking at the competition.

Would you drink a Cheeseburger Smoothie?

 

Image via CheeseburgerChill.com

drinks, eating out, trends

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Pishyah Pishyah

I think this kind of stuff is funny but I don't think it drums up any real business.  It is a bit immature.

nonmember avatar eatnsmoothies

I think this is great. Jamba needs to fight back while drawing attention to themselves. Its good publicity and who knows maybe a few thousand people try jamba out because of it.

nonmember avatar DigaMama

Whoo, I'm relieved that it was a joke. That sounds absolutely repulsive!

JenBr... JenBrooks76

I would not ever drink it, but I do know some people that will be very disappointed that it's not an actual smoothie! lol

KatieP. KatieP.

lol I was reading it and trying to decide if I would like it or not. I think SOMEONE should sell like a good burger in a cup you eat with your fork, like a burger salad type thing with burger lettuce tomatoes onions pickles and chopped up and topped with relish and ketcup and mustard. I know tons of people on aktins would eat it and I have never been a fan of the bun on a burger anyways idk but I think I just came up with dinner!

nonmember avatar Greg

That is the peak of irony, given that JJ hired some key executives from the burger business.  One could argue that their own managment team doesn't understand the smoothie business any better than McDonalds does.

NYCBrit NYCBrit

So glad I read the rest of this post. The first part made me want to puke.

tazdvl tazdvl

That doesn't even sound good to me.

Carey... Carey2006

HECK NO!!!! That's sounds GROSS!!!!!!

ethan... ethans_momma06

So happy to hear its ajoke because ummm... EEEEEWWWW!

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