Cow Appreciation Day 2010 at Chick-fil-A

Kim Conte

cow appreciation dayHow did we let Cow Appreciation Day almost pass us by?

Customers who visit Chick-fil-A locations today dressed head to toe in a cow costume will receive a free Chick-fil-A meal (including your choice of entree, side, and beverage).

Now, I like Chick-fil-A as much as anyone; actually, that's a total lie. I LOVE it. But dressing like a cow? I'm not so sure if the free food is worth it ...

This definitely sounds like a tradition that's more entertaining for employees than customers. Then again, what do I know? I've never participated.

Chick-fil-A is known for their "Eat Mor Chikin" cow ads, which encourage customers to eat more chicken and conserve beef in the process. Cow Appreciation Day is a (natural?) extension of this marketing campaign.

In addition to free eats, cow-clad customers also have the chance to participate in two online photo contests: The winner of the Facebook photo contest gets free Chick-fil-A products for a year (can you even imagine?). The winner of the Show Us the Cow photo contest gets the same prize; kids also have the opportunity to win a savings bond and a digital camera.

So maybe wearing a cow costume really is worth it after all.

Have you ever participated in Cow Appreciation Day?


Image via Show Us the Cow

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