Serena Williams Headlines Tampax Ads

on September 24, 2009 at 11:30 AM

Ladies, guess who is the new face of Tampax?

None other than tennis star Serena Williams will go head-to-head on the court with Mother Nature in Tampax's "Outsmart Mother Nature" ad campaign.

Apparently, the deal was already in the works before Serena's tirade at the US Open (remember that?) after which she was fined $10,000 for unsportsmanlike conduct. Procter & Gamble says it not only supports her apology, but also that Serena represents the energy, independence and strength of women it wants to celebrate.

Do you like Serena Williams as the new face of Tampax?

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About the author Kim Conte

has shoes that make people stop her on the street and ask "Where did you get those?" but it doesn't work for taxi cabs as she was hit by one ... and lived to tell the tale. She has more freckles than Lohan but way less attitude. And she's a fierce cook with tons of recipes to share -- and wishes she could share some with Bourdain.