Kate Middleton's Brother Has Become One Royal Embarrassment

Kate Middleton  It’s hard enough having friends talking about your supposed pregnancies to the tabloids and seeing the media obsessing over your sister’s derriere, but it looks like Kate Middleton’s brother might have really outdone himself when it comes to embarrassing the Duchess. James Middleton’s latest project is so odd that I’m sure Prince George is even giving his uncle one hell of a side eye for it.

Apparently, James has started a new business by turning Instagram snaps into marshmallows. Yep, you've read that right!

James christened his idea "Boomf" (which is supposedly the onomatopoeic word for the sound marshmallows make when they hit the ground ... I mean, really?!?!) for those who have just been dying to eat a sticky, gooey version of their favorite selfie photo in marshmallow form.

Honestly, this sounds so weird that I can’t even believe it myself.

James recently told CNBC that he wanted to make marshmallows just as modern, edgy, and cool as the custom-made cupcakes and cronuts everyone’s friends and mothers are posting on their social media accounts these days. He said:

It’s a collaboration of technology and food. We wanted to experiment with how we could combine the two. We’re taking confectionery into the modern era.

The only problem though is that these bite-sized marshmallows come with a pretty expensive price tag. A box of 9 marshmallows will set you back $26.

I don’t know about you, but this sounds like something I don’t think I’m willing to try. First off, I’m not egotistical enough that I would want to eat a calorific picture of my face, and second, who eats marshmallows? Unless it’s sandwiched in between a Hershey’s chocolate bar and graham cracker, no thank you! Honestly, this idea sounds more like a bust than a boom.

Do you think Kate is embarrassed of her brother’s latest business idea as well? 


Image via Splash

kate middleton

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nonmember avatar Denese

He's been doing this for a couple of years mow and is quite successful at it BTW.

pbutl... pbutler111

Why would it be embarassing?  The family has a party supply company, and this seems like a product that would fit right in with that.  It also sounds like a very clever idea that I'm surprised I haven't yet seen in the pages of Tatler (maybe it was and I missed it?).  There are lots of folks who'd pay $26 for 9 customized marshmallows. Don't judge everyone by your own extremely narrow world view.

nonmember avatar lynn

james previous baking company went bankrupt till her ma carole bankrolled him for this one, poor lady, such useless children, lazy katie an AIRHEAD, pippa a joblless famewhore!

nonmember avatar Marci

I'm sure his family is as props of him as your family is. You write gossip drivel about pseudo celebrities. Pretty thin ground to be disparaging someone else's occupation from.

nonmember avatar kkeri12

There's no logical reason for embarrassment, and why should a successful business be considered embarrassing anyway? According to CNN James' business is literally booming, and it's marshmallows, which are just a candy confection. It must have some sort of appeal, at least to a niche market, or it wouldn't have earned the profits that it has managed to earn up to this point.

nonmember avatar Julie

They are actually really cute. I have seen people put them on cakes and they look really nice. It is a good idea and I have been thinking of buying some for my sister. You make it sound like he was in a raunchy sex tape or something. Having your own reputable business is not embarrassing at all.

fatba... fatbabykat55

She is married now, not a Middleton any longer. You people need to find something else to do, you guys are more embarrassing than her brother or sister.

nonmember avatar Tina

I'd buy these with pictures of people I hate just to hold them over a camp fire and burn them to a crisp ( best way to eat a mashmellow ) lol

Ju'liene Love

What's wrong with creating a techy version of a marshmallow? Anyone ever heard of the "Pet Rock" or "Slap Bracelets" that hurt you when you put them on? Give the guy a break, mates. At least he's being original. ;-)

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