"An embarrassment in any language." "A grating earworm that squeezes Gwen Stefani's Japan fetishization into an even more unseemly package." "So awful it reaches some kind of like next plateau of terribleness." These are just a few of the not-so-glowing reviews for Avril Lavigne's new "Hello Kitty" video, which has received so much backlash the video was yanked from YouTube the same day it was posted.
Lavigne has issued no official comment on the video's removal yet, but the outcry isn't just about the dubious entertainment quality of the video -- it has to do with what some are perceiving as outright racism.
In the video, Lavigne wears a cupcake tutu, prances around in a candy store with unsmiling Asian dancers, drinks sake and yells Japanese phrases, and claps giddily for a stone-faced sushi chef.
PolicyMic says it's "almost impossible to choose the most racist moment" in the video, claiming that Lavigne "bastardizes Japanese Kawaii culture." Personally, I can barely form an opinion on its theoretically racist qualities because it is so incredibly, unbelievably, inhumanly terrible. I mean, I have to agree with Billboard's assessment that "Hello Kitty" is "so unholy that Keanu Reeves probably battled it in Constantine."
It has disappeared from her official YouTube channel, but here's another link:
(If that one doesn't work, last I checked, the video was still prominently featured on Lavigne's website.)
My feeling is that if this is as racist as people are saying it is, then Gwen Stefani should've received the same outrage over her Harajuku phase. But I do know this is one of the worst videos I've ever seen EVER, and I'm including Rebecca Black's "Friday" and that "What Does the Fox Say" abomination.
What do you think about this video from Avril Lavigne? Racist or just awful?
Image via Vevo