Avril Lavigne's 'Hello Kitty' Is Painfully Lame, But Is It Racist? (VIDEO)

Avril Lavigne"An embarrassment in any language." "A grating earworm that squeezes Gwen Stefani's Japan fetishization into an even more unseemly package." "So awful it reaches some kind of like next plateau of terribleness." These are just a few of the not-so-glowing reviews for Avril Lavigne's new "Hello Kitty" video, which has received so much backlash the video was yanked from YouTube the same day it was posted.

Lavigne has issued no official comment on the video's removal yet, but the outcry isn't just about the dubious entertainment quality of the video -- it has to do with what some are perceiving as outright racism.

In the video, Lavigne wears a cupcake tutu, prances around in a candy store with unsmiling Asian dancers, drinks sake and yells Japanese phrases, and claps giddily for a stone-faced sushi chef.

PolicyMic says it's "almost impossible to choose the most racist moment" in the video, claiming that Lavigne "bastardizes Japanese Kawaii culture." Personally, I can barely form an opinion on its theoretically racist qualities because it is so incredibly, unbelievably, inhumanly terrible. I mean, I have to agree with Billboard's assessment that "Hello Kitty" is "so unholy that Keanu Reeves probably battled it in Constantine."

It has disappeared from her official YouTube channel, but here's another link:

(If that one doesn't work, last I checked, the video was still prominently featured on Lavigne's website.)

My feeling is that if this is as racist as people are saying it is, then Gwen Stefani should've received the same outrage over her Harajuku phase. But I do know this is one of the worst videos I've ever seen EVER, and I'm including Rebecca Black's "Friday" and that "What Does the Fox Say" abomination.

What do you think about this video from Avril Lavigne? Racist or just awful?

Image via Vevo

music, music videos


To add a comment, please log in with

Use Your CafeMom Profile

Join CafeMom or Log in to your CafeMom account. CafeMom members can keep track of their comments.

Join CafeMom or Log in to your CafeMom account. CafeMom members can keep track of their comments.

Comment As a Guest

Guest comments are moderated and will not appear immediately.

D.j. Lord

no..next question

proud... proudmommy690

I couldnt even finish it...I usually like her music but this one is stupid.

Bruic... Bruickson

Sweet Jesus. No wonder why her and the lead singer of nickelback fell for each other.

TheSi... TheSilence

Surprisingly I actually like this. I don't find it tacit at all.

Skijo... SkijorMama

Westerners are obviously not this video's target audience like when she first started out. She is hugely popular in Asia right now, so this may be right up their alley. 

JS0512 JS0512

Uh...what the hell just happened?  I couldn't get through the first minute, I was so embarrassed.

japan... japanmommy

This is pretty abhorrent and not at all what the kawaii culture is about or like. Ugh.

Gwen has been criticized over her use of harajuku but she more embraced it then whatever this chick is doing

kayba... kaybayblee3

I just can't stand her music period...

Milissa England Cheves

I love "What Does the Fox Say".  Everyone I know watches and sings it with their kids.  Avril's video did not seem racist to me. Some people,look for things to be offend of.

nonmember avatar Rach

Her dancing in this video reminds me of when Britney Spears did that awful VMA performance. Makes me wonder if Avril is on something.

1-10 of 12 comments 12 Last