Martha StewartMeow! Martha Stewart's sharp claws came out just enough to serve as a reminder that she IS the absolute embodiment of a lifestyle brand -- and don't you dare forget it, Gwyneth Paltrow!

The sometimes mean but totally bitchin' decorator, cook, and patron saint of all-things Christmas and cocktail parties recently questioned Gwyneth's domestic authenticity. She said that she's never enjoyed a meal at the actress's house or had a good hard look at her curtain treatments, but that she really hopes Gwyn is the real deal when it comes to caring about lifestyle topics. 

Then Martha issued the ultimate just-remember-who's-boss line. 

First, Martha complimented Gwyneth for being "pretty" and "charming" -- superficial qualities possessed by most homecoming queens, if you think about it. But then she quickly put the smack down by reminding us, "I think I started this whole category of lifestyle." 

Is she suggesting that there is room for only one queen of glitter crafts? 

Honestly, I'm a bigger fan of Martha's brand than Gwyneth's Goop for the simple reason that I feel like I'm reading the actress's diary when I visit her lifestyle blog. There's just so much Gwyneth in every miso sweet potato recipe and suggestion that I buy my toddler a $145 tulle skirt. But that's the point, isn't it? I never saw them as competing brands, but rather two very different takes on lifestyle. So yeah, I think Martha needs to chill out a bit.

With that said, it's very difficult to defend Gwyneth. And I'm not alone in feeling this way, it seems, as it was also just announced that Vanity Fair will be going ahead with the article they wanted to publish about Gwyneth before her very public feud with the publication. You don't suspect the writer is going to hold back, do you? Not a chance. Overall, this makes for an unpleasant week for the actress. 

So why do people love to hate Gwyneth so much? I think the answer's simple: she seems to take herself way too seriously and we can't help but want to scream at her to float back down to Earth. But every once in awhile, like when I hear Big Bad Martha -- who I feel could destroy her with one icy glance -- is taking a dig at her, I feel just an itsy bitsy bit bad for Gwyneth ... just a bit!

What do you think of Gwyneth and her Goop lifestyle brand?

 

Image via David Shankbone/Flickr