(Oh Niall you scoundrel)
Looking for something to spritz upon yourself before heading out to see One Direction's new flick, One Direction: This Is Us, other than overeager-youth repellent? Lucky for you (or for any squealing fans you may know), the boy-band is releasing is their first-ever perfume! Surprised to hear that a gaggle of male youths are designing smells for ladies? They seem to be equally baffled in the new commercial they dropped to accompany their debut scent.
The new perfume, Our Moment ($59.50) from Macy's, supposedly smells like a mixture of berries, red currants, grapefruit, and androgynous but attractive Irishmen. (All true -- minus the last one.) The boys make this hilariously clear in their one-minute video. They start off seriously enough, sniffing fruits and flowers in apparent ecstasy. It's a step away from the long-ago ridiculous CK One ads. But before too long the band's notorious playful side is on display in full force as Niall loses it with laughter and Liam tricks the gang into sniffing his feet.
Check out our slideshow for some of the video's funniest moments.
This shot was inspired by a game the guys like to play called, "Is It Berries? It's Berries, Isn't It." In the game each member must guess what type of fruit they are holding guided by scent alone.