JJ Abrams's Bizarre 'Stranger' Trailer: Top Theories for What It's Teasing (VIDEO)

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JJ Abrams StrangerStar Trek director, Lost creator, and upcoming Star Wars director JJ Abrams definitely knows how to tease a project. On Monday, the filmmaker's Bad Robot production company posted a moody black and white clip titled Stranger, and despite the fact that it's only a minute long and NO ONE knows what it's all about, the video has already racked up more than a million views on YouTube.

The footage shows a man collapsing on a beach, untying his bound wrists, then stumbling away into the darkness before we see a dramatic closeup of someone's face, with his lips sewn shut. Stranger includes a beautifully haunting piano score, but it's the mysterious voiceover that's driving speculation about what, exactly, this project could possibly be.

The deep-voiced narrator speaks the following words during the clip:

He arrived knowing nothing of himself. Who is he? Soon, he will know. Because what begins at the water shall end there. And what ends there shall once more begin. This is what happens when we come lost. Men vanish, men are erased -- and reborn.

In the final moments, the words "Soon he will know" appear onscreen. One by one, the words disappear until all that's left is a message to viewers: "Soon."

Check it out:

Okay, Abrams, we get it -- you know how to put together a hell of a trailer. But what the heck is Stranger promoting? Here are the top theories floating around the web:

It's a TV show.

Abrams has an NBC show called Believe that's coming out next year, a sort of sci-fi/fantasy series centered around a girl named Bo who has the powers of levitation and telekinesis, the ability to control nature, and predict the future. EW theorizes that the man in the Stranger clip may be from the show:

The “Stranger” teaser shows a man with stringy hair crawling out of the ocean in the dead of night. This could be Bo’s protector, Tate (Jack McLaughlin),  who also has stringy hair, and we could be witnessing the dénouement of his prison escape. The seemingly sinister watcher with the stitched lips could be an evil agent. Or maybe the righteous, shadowy Believers prefer fearsome visages. Does this video presage a viral video series that will flesh out character backstory or mythology for Believe? Because that would be a cool idea.

It's a reboot of The Crow.

Some are hoping that Bad Robot is behind the much-discussed Crow reboot. I'm thinking this idea's a bust, given the existing information about that project.

It’s a Lost spin-off.

Rumors have been swirling that there might be a Lost spin-off in the works that will be shared through viral videos and other media. Personally, though, I doubt that's what this is.

It's a novel.

The folks at Bleeding Cool are pretty sure they have it figured out: Stranger is a trailer for S., a novel by Doug Dorst, devised by JJ Abrams. It's a "transmedia experience" set to be published on October 29th, and it's described by the publisher like this:

At the core of this multilayered literary puzzle of love and adventure is a book of mysterious provenance. In the margins, another tale unfolds—through the hand-scribbled notes, questions, and confrontations of two readers. Between the pages, online, and in the real world, you’ll find evidence of their interaction, ephemera that bring this tale vividly to life.

Oooooh. I like this possibility.

Whatever's up Abrams' sleeve, if he was hoping to build some buzz for this project he definitely achieved his goal. I can't wait to hear more about what this is all about.

What's your best guess for this teaser clip? Do you think it's advertising the book, or something else?

Image via YouTube

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