Matt Lauer could be on his way out at the Today show. According to a very reputable source -- the New York Times -- the ratings have taken a deep dive and the longtime anchor may have his head on the chopping block. The onetime #1 morning show is now at #2 behind Good Morning America and execs reportedly blame Lauer and you won't believe why.
Apparently people just don't like the guy that much anymore and their is actual scientific proof to back it up -- well sort of. There is something called a Q Score which measures TV likability and Lauer's number has dropped from 19 to a 9 over the past couple of years. Success of a morning show anchor is his ability to connect with the audience and unfortunately that number suggest he isn't doing that.
I wonder if it is partly due to the fact many fans blame him for Ann Curry's firing last June. You may recall her surprise, teary goodbye live on air. It appeared she was blindsided and clearly devastated by the decision. Rumors quickly spread that Lauer may have had something to do with it. That's probably an unfair characterization of what went down. There are a lot of moving parts in network politics. But that won't stop people from saying, "What goes around, comes around" right about now.
Whatever the reason he lost favor, it's causing a lot of trouble for him now. Poor guy. The show is in trouble and there is a feeling a big change needs to happen. Among the names being thrown around as possible replacements? His costars Wllie Geist or David Gregory. But for now, the network says there are no plans for a pink slip. Fingers crossed for you Matt!
Do you think it's time to replace Matt Lauer?
Image via Today.com