Oh Super Bowl commercials. In one 60-second spot, a company could make a name for itself and go down in famedom as epically hilarious and witty, or it could fail. This year I'm afraid Volkswagen, who struck GOLD with last year's Darth Vader spot, is headed for Doomsville. Or at least that's what they want us to think.
VW's Super Bowl commercial hit the Internet this week, featuring a white Minnesota man speaking in a fake Jamaican accent, encouraging his coworkers to overcome "the Mondays." He then takes some of them for a spin in his shiny red Beetle. When they come out, they emerge happy with the same Jamaican twang.
The problem? People are finding it racist. Racist for a white man to impersonate being "happy" by using a Jamaican accent. To that, I say this ad's hilarious. I bet they knew EXACTLY what they were doing releasing it: Getting people to talk. Heck, when it comes down to it, the ad may as well be racist. It's stirring up controversy like it is, anyway.
You know how I really know that this is all just one big PR effort? The company has already come forward saying that they have a backup for the commercial. WHO makes a backup when they have material they plan on using? There's no doubt in my mind that this spot coming out during the week leading up to the Super Bowl is Volkswagen's effort to sell even MORE cars while creating a stir in the media. Oh you smart little German car makers, you.
Yeah, something tells me this little Jamaican gem won't be making it anywhere near the Ravens/49ers game on Sunday night. To that I say no worries mon.
Do you think the Volkswagen commercial is racist? Do you agree people are making a fuss over nothing?
Image via Volkswagen/YouTube