rihannaRihanna must really like her some bling-bling, because it seems like that's all she can sing about. Her new single "Diamonds" off her yet-to-be released seventh studio album came out today, and it's deja vu all over again. Exactly 363 days ago, Rihanna released "We Found Love", a song that talks over and over about yellow diamonds. Maybe the Barbadian beauty really loves astronomy or maybe she's a fan of big ol' rocks, but either way, I'm kind of sick of hearing about diamonds, aren't you?

I mean, I guess if the song was catchy and made me want to dance, I'd be humming a different tune, but I am not in love with "Diamonds." It's boring and repetitive and makes me want to play "Take Care" over and over just to feel something, anything, again.

But like any Rihanna song, I bet "Diamonds" will become inescapable overnight, and by morning, everyone will be tapping their foot to it, regardless of its worthiness. That's the power Rihanna has.

This is the lead single off her album, which is rumored to be called 7th Wonder (get it? It's her seventh album? Lowl), which is also rumored to be dropping this November. Her subsequent 2013 tour is going to be named, wait for it, Diamonds.

Usually the first single off a new album is supposed to be the song with the most mass-appeal, the song that makes people want to buy the rest of the record. If "Diamonds" is the best they've got, I think we may be in trouble.

Maybe the seventh time's not a charm.

Listen:

Do you like the song?

 

Photo via MikeARB/Flickr