So last night I was telling my husband about the Kristen Stewart/Rupert Sanders Drama (because this is my version of talking about my work day, all right? Look, we can't all be heroic Newsroom journalists) and after he totally did me the favor of pretending to be interested, he said, "You know, I'd bet big money this whole thing is a giant PR stunt."
As it turns out, my spouse is hardly the only person convinced that Stewart's very public apology for her affair with Sanders is a classic case of wag the dog. Check out the various theories on why the Twilight cheating scandal may be just as fictional as sparkly vampires:
Kristen and Rob were never a couple in the first place OMGZ!
ROBERT PATTINSON AND KRISTEN STEWART ARE NOT A REAL COUPLE – THEY NEVER WERE – THEIRS IS A FAKE SHOWMANCE PUT TOGETHER BY SUMMIT TO PROMOTE THE TWILIGHT FRANCHISE. Rob and Kristen were told to be act if they were in love, as if they were a real couple, to promote the multi-billion dollar Twilight franchise – and they did an amazing job for 3 years, raking in tens of millions for themselves as a consequence, and billions for the franchise. Now that Kristen has messed up and the story is public, Rob is free! He no longer needs to pretend to adore the obnoxious Kristen and waste his time pretending to be her boyfriend. (…) Don’t you dare think that Kristen is apologizing to Rob – she is not – she is apologizing to the Twihards in the hope that they will be able to crawl back into their delusional world and spend more money on the Twilight franchise. -- Celeb Dirty Laundry
Stewart engineered it to make herself more likable.
It could make her actually more alluring. It's not like Sally Field did this, so it could actually enhance her appeal and make her even bigger. -- A senior editor at Us Weekly
It was all a way for Kristen to break it off with Rob, who is gay.
I'm sure it adds fuel to the fire for those who assumed that Kristen was Rob's beard for the past several years. If she's been acting as his beard, this is an easy way to break them up around the time that the franchise ends. People have said that from the beginning. -- A "PR insider"
No wait, it's Kristen who's gay.
She has been seen in increasingly girly outfits, holding hands with Robert, getting photographed on dates etc. Could this alleged affair be nothing more than another attempt to solidify her as a straight female in Hollywood and dispel pervading rumors that she’s gay? -- CollegeCandy
Kristen's apology was intended to save Breaking Dawn 2's ticket sales.
A cynic would point out that Stewart has tremendous financial incentive to make this scandal go away as soon as possible. The last installment in the Twilight saga is scheduled to come out in November, and as Meg Ryan knows, a movie with an adulterous actress has a good chance of bombing. Perhaps in acknowledging and apologizing for the affair now, Stewart's hoping that her teenybopper audience will have the opportunity to mourn, rage, and then forget about the whole thing by the fall. -- The Atlantic
Actually, the cheating was intended to boost Breaking Dawn 2's ticket sales.
By the looks of it, the cheating scandal just came in time months before the final film is set to hit theaters. While others, especially dedicated "Robsten" fans, have been calling it foul, others seem to agree that the scandal just came in time and is simply a publicity stunt. -- International Business Times
Hooboy. Well, personally, I don't think it's a publicity stunt. If I had to guess, I'd say that her lightning-fast, desperate-sounding apology was a Hail Mary to save her relationship with Pattinson. For a starlet who's been so close-mouthed about her romantic life to burst out with the public statement of "I love him, I love him, I'm so sorry" seems authentic and unpolished -- like those are her words, not a publicist's. But who knows! Maybe that's exactly what she wants me to think.
Do you think it's possible this whole Kristen Stewart mess is a PR stunt of some kind?
Image via Gage Skidmore/Flickr


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Comments 59
I DON'T KNOW WHAT TO THINK RIGHT NOW!!!! I MEAN I REALLY THINK THAT KRISTEN IS REALLY SORRY AND SHE IS FEELING REALLY AWFUL RIGHT NOW..........................JUST HOPING THAT ROB WILL FORGIVE KRISTEN AND TAKE HER BACK WITH ALL HIS HEART!!!!!!!!!!
I think people look for conspiracies everywhere nowadays. We're such a jaded lot.
They didn't want the relationship public -- they never went public and STILL the crazy journalists and gossips wouldn't stop talking about it! Could you imagine the idiocy had they actually admitted something?
They didn't get married because she supposedly didn't want to -- plus it's not usually for young people to live together for quite some time. What's the point of being married, anyway? They didn't have children. Heck, Brangelina aren't married and HE cheated on his wife at the time to be with his current girlfriend. People still like THEM (not me, but some...).
I don't see either one as being gay either. As far as a publicity stunt for the movie, I don't buy it. Everyone knows the movie is already filmed, so it's pointless to look for animosity onscreen. They are supposed to be together in the movie, so I would think that a break up would tend to cause some viewers to NOT buy the premise of the movie and therefore not want to go see it. That, or they are mad at one or the other.
I tried to go back to edit my comment... I retract the part where I said you conveniently left out the cynic part... however the rest remains the same...
Hmmm... What if it's both. What if she is Rupert's unwitting partner in this PR "stunt." And how handy was that Instagram of CGI drunk Snow White graphic his wife Liberty sent? Who has the most to gain by this? Not Kristen!
Georgia, you can delete and immediately repost the edited version as an option.
At first I thought this might be a PR stunt but I don't know now. I mean, even Rupert came out with a statement. If it is a PR stunt then it's a grand one and involves alot of people. I'm at a loss. I just don't know. Either way, I hate that this happened.