Kim Kardashian & Kanye West Are in Love (With Marketing)

Kim Kardashian and Kanye West: two great tastes that taste great together? According to TMZ, the two have recently hooked up, and the maybe-couple handily fueled rumors of their dating status by being photographed together Wednesday night after watching a screening of The Hunger Games. Also on Wednesday, Kanye released a new track called "Theraflu," in which he makes a lyrical confession that "I admit I fell in love with Kim."

While rumors of a romantic link between the two have been floating around for years, it seems like Kim and Kanye (ugh, what's with all the K names?) may be an item for realsies this time. Either that, or they're two extremely savvy marketers who realize the timing is perfect for a media-friendly relationship—one that's custom-designed for the ultimate in free exposure and branding.


Call me a cynic, but I just think the whole thing is a little suspicious. Kim K. and Kanye go out on a movie date the exact same day he releases a track that includes the following lyrics?

And I admit I fell in love with Kim
Around the same time she fell in love with him
Well that's cool baby girl, do your thing
Lucky I ain't had Jay drop him from the team

(The Jay in question is presumably Jay-Z, part owner of the New Jersey team for which Kris Humphries plays.)

I'm just saying, this seems less like a friendly coincidence … and more like a product launch.

Whether or not these two really have romantic feelings for each other at the moment, they both stand to gain a lot from being associated with each other. Kanye gets even more exposure and fame, and Kim gets some much-welcomed distance from that pesky failed marriage. They both complement each other's luxury lifestyle brands, which will help them both sell more music/fashion/sponsorships/reality television.

Plus, didn't Kanye recently announce some kind of amazing company named DONDA that's "comprised of over 22 divisions with a goal to make products and experiences that people want and can afford, created by architects, graphic designers, directors, musicians, producers, AnRs, writers, publicists, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionists, doctors, scientist, and teachers"?

Seriously, I have no idea what DONDA's all about, but if one person can sell refrigerators to the freaking Eskimos, it's Kim Kardashian.

At any rate, it'll be interesting to see how this new couple rumor plays itself out in the media. My call is that they have officially redefined the term "friends with benefits," but who knows? Maybe we'll be hearing wedding bells again soon. Platinum, diamond-encrusted wedding bells.

Do you think there's a real romance going on between Kim Kardashian and Kanye West right now?

Image via Flickr/SocialisBetter, evarinaldiphotography

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