For a guy who presumably still has his 2004 Best New Artist Award on prominent, loving display in the mansion he bought with his Maroon 5 paychecks, Adam Levine sure has a grudge against the MTV Music Video Awards. The singer, who is probably better known these days as being a judge on The Voice, took to Twitter on Saturday in order to air his grievances about the network's annual awards ceremony. His eloquent comment:
the VMA's. one day a year when MTV pretends to still care about music. I'm drawing a line in the sand. F--k you VMA's.
Kind of amusing, coming from someone whose name I wouldn't even recognize if it wasn't for a reality show.
I mean, I get what he's saying—it's been a long time since MTV was known for playing music videos instead of a nonstop barrage of shows like Jersey Shore, Teen Mom, The Real World, and I Used to Be Fat. These days, if you want to check out some actual music on MTV, you'd be better off surfing their website instead of turning on your television.
Still, I'd hardly say MTV doesn't care about music. Maybe if there was no money in music, they'd stop caring, but let's be real: what do people really want to watch these days—alternative music videos (RIP 120 Minutes) or a show that promises tons of celebrities and the inevitable next-day watercooler gossip? A record-breaking 12.4 million viewers from Sunday's show says: VMAs FTW.
Whoever's manning the helm at the MTV Twitter account definitely deserves a biscuit for this snarky comeback to Levine's gripe:
HAAAAAAA. Yeah, I think if you're going to bitch about an awards show hosted by a network that's mostly given in to the public's mystifying addiction to reality shows, you'd better 1) not have actually benefited from a previous award, and 2) NOT BE ON A DAMN REALITY SHOW.
I'd like to know what kind of "line in the sand" Levine actually drew, anyway. Did he plan more comments intended primarily to bash the competition for the singing talent show he's part of? Did he volunteer at a homeless shelter, cure a disease, write a best-selling novel, or release a new album (since his love for music transcends all)?
Actually, it sounds like he just settled in for a snack.
What do you think about Adam Levine's comments? Does he have a point, or should he just STFU?
Image via Flickr/Lunchbox LP