For a guy who presumably still has his 2004 Best New Artist Award on prominent, loving display in the mansion he bought with his Maroon 5 paychecks, Adam Levine sure has a grudge against the MTV Music Video Awards. The singer, who is probably better known these days as being a judge on The Voice, took to Twitter on Saturday in order to air his grievances about the network's annual awards ceremony. His eloquent comment:
the VMA's. one day a year when MTV pretends to still care about music. I'm drawing a line in the sand. F--k you VMA's.
Kind of amusing, coming from someone whose name I wouldn't even recognize if it wasn't for a reality show.
I mean, I get what he's saying—it's been a long time since MTV was known for playing music videos instead of a nonstop barrage of shows like Jersey Shore, Teen Mom, The Real World, and I Used to Be Fat. These days, if you want to check out some actual music on MTV, you'd be better off surfing their website instead of turning on your television.
Still, I'd hardly say MTV doesn't care about music. Maybe if there was no money in music, they'd stop caring, but let's be real: what do people really want to watch these days—alternative music videos (RIP 120 Minutes) or a show that promises tons of celebrities and the inevitable next-day watercooler gossip? A record-breaking 12.4 million viewers from Sunday's show says: VMAs FTW.
Whoever's manning the helm at the MTV Twitter account definitely deserves a biscuit for this snarky comeback to Levine's gripe:
HAAAAAAA. Yeah, I think if you're going to bitch about an awards show hosted by a network that's mostly given in to the public's mystifying addiction to reality shows, you'd better 1) not have actually benefited from a previous award, and 2) NOT BE ON A DAMN REALITY SHOW.
I'd like to know what kind of "line in the sand" Levine actually drew, anyway. Did he plan more comments intended primarily to bash the competition for the singing talent show he's part of? Did he volunteer at a homeless shelter, cure a disease, write a best-selling novel, or release a new album (since his love for music transcends all)?
Actually, it sounds like he just settled in for a snack.
Deep.
What do you think about Adam Levine's comments? Does he have a point, or should he just STFU?
Image via Flickr/Lunchbox LP


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Comments 20
It's a blog DryEyes. Chill!
wow Linda - stfu eh? a little harsh from someone who took gripe when a lot of us stated that one of your previous stories was only so much fluff... hey pot, meet kettle...
but i digress... the point of this post (besides linda's obvious levine bashing she enjoys) was to ask about the VMA's. i didn't watch them. i too think it's kind of silly to call yourself "music television" and have your own awards shows revolving around music when you don't show any!!! to me, the VMA's are more of an avenue to see a performer do something new on stage rather than the awards. i stopped watching when i realized that the videos that were getting awards were some i'd never even seen on the channel. i don't even know if/when they show music videos anymore... but i've said it before and i'll say it again - if you remember when mtv actually showed music during primetime hours, then you're probably too old to still be watching. LOL
I love Adam Levine... and he is right. So what if he won an award 7 years ago. TV was a tad different (not by a lot though). MTV has so much crap on it, it's hard to believe that they still care about the music.
and Ms. Linda Sharps... just because you don't know who an artist is doesn't mean that you can be snarky about him or his music. I know that everyone is into different things, but I wouldn't diss on someone because I've never heard of them or their music.
Adam is right MTV SUCKS.
lol I actually agree with him.
I miss the days when MTV was mostly music.
Also...chocolate chip cookies *do* win. Ahhh. I could go for one right now. ;o)
I watch the awards every year, but I do agree with him. MTV does not play videos.
And you wouldn't recognize his name if it weren't for a reality show? Really? Never heard of a little band called Maroon 5, who has 8 Grammy's under their belt? I find that a little hard to believe, sorry.
MTV totally sucks.
Adam who??? MTV... they deserve 2 bisquits for that comeback! Hahaha!!! ♥ you, MTV! Keep on keepin' on. Anyone who actually knows this channel knows they still play music videos. If you dont like the time they do it... and would perfer to sit around on your bums all day to watch them with your cheeto puffs, DVR what's aired all night long. There you go. (Bonus points cuz you can fast forward thru commercials!) ;)
He has no reason to give nods to "M"TV -- they stopped caring about music a long time ago which is probably back when he won that award. And that's your fault if you can't recognize someone who is featured on the radio constantly. Seriously though, MTV sucks. I didn't watch the VMA's partially because while they used to be a heavy hitter in music, they aren't any more, so what exactly do their awards count for?