Oprah as OWN CEO Means All Oprah, All the Time

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Apparently Oprah believes that if you want something done right, you'd better do it yourself—because she just made herself CEO of her flailing cable channel OWN: the Oprah Winfrey Network. This fall, Winfrey will become chief executive officer and chief creative officer of OWN, and she's named two of her longtime Oprah Show assistants as presidents of the network.

This is probably good news for Oprah fans, because OWN hasn't been doing all that great. After going through several management shakeups (including the forced dismissal of prior CEO Christina Norman two months ago, who'd been at the helm for only four months after the channel made its debut), the network was still earning poor ratings. Possibly because it featured a bunch of incredibly crappy-looking shows, but who can say what the real reason may be?

Now that Oprah will be ruling the network under her benevolent iron fist, OWN is sure to see improvements, right? Well, personally, I have my doubts.

The big O recently said that the purpose of her network is to "help people find their inner light"—which is interesting, considering what sort of programming is currently being offered. There's the Gayle King Show, of course, which I'm sure is mostly intended to help her best friend find her inner paycheck. There's Mystery Diagnosis, where you can learn about regular everyday people suffering from horrifically bizarre medical conditions. There's Unfaithful: Stories of Betrayal, which focuses on spouses who must confront the painful issue of infidelity in their marriages.

Wow, I'm feeling lighter already.


It turns out the one OWN show that's actually pulled in the biggest ratings was a behind-the-scenes look at The Oprah Show. So what have we got to look forward to when Oprah takes the corner office? Why, MOAR OPRAH, of course. Oprah Presents: Master Class, an unprecedented look into the minds of true modern masters, handpicked by Oprah Winfrey! Oprah's Next Chapter, an evening show that will feature Oprah globetrotting with celebrity friends to locales like Egypt and China! Oprah's Encore, a compilation of Oprah's old talk shows enhanced by new commentary from her!


I, for one, welcome our new Oprah overlords ... but I don't think I'll be tuning in. I'm happy for the folks who have been in mourning since her show ended, though. When a door closes, a window opens! (I think Oprah said that once.)


What do you think about Oprah's new CEO gig? Does it make you more interested in OWN?

 

Image via OWN

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