As Kim Kardashian and her fiancé Kris Humphries plan what will surely be the world's most expensive wedding, rumors are flying that Kim is about to ditch her most famous asset.
No, not her majestic rear end. According to TMZ, Kim Kardashian will soon be known as Kim Humphries. No hyphen, no double last name, just … Humphries.
Keeping Up with the Humphries—huh, doesn't quite roll off the tongue, does it?
One person that's definitely not a fan of this decision is Kim's mom, who recently told Popeater, "I don’t think she should take his name and be Kim Humphries ... She needs to be Kim Kardashian because she’s worked so hard to get where she is."
I agree, but the sentiment sure sounds hypocritical coming from a Kris Jenner.
It's hard to know if there's any truth to this name-change rumor, but it will likely have an enormous business impact if she goes through with it. After all, the Kardashians have styled themselves as a family brand, from their appearances together in multiple reality series and various endorsement deals. Their empire includes fashion and jewelry lines, boutiques, fitness videos, credit cards, and cosmetics—to name a few.
As most famous and wealthiest, Kim was recently listed at the top of celebrity loyalty index, a survey that gauges consumer engagement with celebrities. She's associated with luxury and entrepreneurship, despite her dubious launch as a public figure (sex tape, anyone?).
Fans follow her on Twitter, wear her clothes, and ultimately buy products based on her own image. It's a role Kardashian seems be relishing: "I really do believe I am a brand for my fans."
The question is, will Kim Humphries have the same brand power?
Do you think it's a bad idea for Kim Kardashian to change her name?
Image via Flickr/Kalumba2009