Are you wearing red today? Yes, it's another color-themed awareness campaign, but like all campaigns that are superficially annoying (change your Facebook status to cure cancer!), it's for a good cause.
February 4 is the day we celebrate the American Heart Association's Go Red for Women campaign. Go Red for Women was established to draw attention to the fact that heart disease is the top killer of women 20 years and older. In fact, a woman dies every minute from heart disease.
The fashion industry is supporting the effort with its annual The Heart Truth's Red Dress Collection fashion show, held on the eve of Fashion Week's start in New York. This year, the show on February 9 will feature Dita Von Teese, Jennifer Love Hewitt, Alison Sweeney, Julianne Hough, and Eve, all wearing red dresses by a variety of well-known designers.
Jennie Garth is the spokesperson for the campaign, and she's created a public service announcement video that's clearly intended to showcase how passionately she feels about the cause. But, um, well, take a look and see for yourself:
I mean, I know I shouldn't criticize something created with such good intentions, but does she come off like ... kind of sort of just a tiny bit of a major bitch or what?
(Never mind, then.)
This year's campaign revolves around something called "Tell 5 and Save Lives." The project asks women to each tell five of their friends, family members, or colleagues that heart disease is the #1 killer of women in the U.S. Each of those women is then encouraged to tell five more, and so on.
If five of you read this, I've done my part. So pssssst, pass it on.
Also, seriously, what did you think of that vidoe?
Image via Go Red for Women