Does PETA's Sexy Vegetable Super Bowl Ad Go Too Far?

peta adLast week, PETA announced that Taraji P. Henson would be the new face, er, naked body, of their 'I'd Rather Go Naked Than Wear Fur' campaign. And as I said last week, I agree with the message, but I really hate their delivery. Stop with the naked-women-to-save-animals bit! It's sexist, degrading, and at best, tiresome.

But apparently I wasn't yelling loud enough, because PETA has now released their "Super Bowl ads."

Just when I thought their promotions couldn't get any worse, the commercials show bikini-clad women giving oral sex to vegetables.

Because you should have sex with veggies, not meat? Video, and my rant, after the jump.


PETA needs to start making points and stop making me pissed. Soon enough (or has it happened already?) we won't be able to hear their pro-animal message; we'll only hear their pro-sex message.

I don't care if it's women or men in the ads, everyone needs to be clothed and articulate. Appeal to my intellect, not my sex drive. There has got to be a way to make a pro-vegetarian or anti-fur statement without making out with a cucumber or objectifying women.

Even if PETA is implying with these videos that they are in on the joke, that they're aware they're using sexual imagery to get their point across, does it make it better? Not really.

Below is an older PETA "Super Bowl ad," which, of course, never aired during the Super Bowl. The video is NSFW. (Buzzfeed has the exclusive on this year's "Super Bowl ad," which won't air either, obviously.)

What do you think of PETA's ads?

Photo via Buzzfeed

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