So no, they're not really dead, but they are playing dead for a morbid new advertising campaign for World AIDS Day, which is December 1.
An attention-grabbing ad for it shows Kim Kardashian resting in peace in a coffin with the words KIM KARDASHIAN IS DEAD emblazoned across her lower body. A lovely corpse she is, but the entire campaign, designed to raise money for nonprofit Keep a Child Alive, is creepy.
When you visit the website, words start flashing:
ALICIA KEYS WILL DIE
JUSTIN TIMBERLAKE WILL DIE
LADY GAGA WILL DIE
... and on and on with the names of other celebrities who will "die" that day.
By "die" they mean the celebs who signed up will be dead on social media sites like Facebook and Twitter.
They'll stay dead until $1 million has been raised via fans trying to resurrect them by donating money.
It's a good cause, no doubt -- funds are used to help fight and treat HIV/AIDS in India and Africa.
"We're trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we're all from?" Leigh Blake, co-founder of Keep a Child Alive, told People. "It's about love and respect and human dignity."
But there are some places you just shouldn't go, no matter how good a cause.
Just crawling into a coffin seems like bad luck, and broadcasting that date of your "death" around the world seems a little too tempting to fate.
I mean what if one of the stars would actually die on Wednesday? Hopefully, they won't, but it's just eerie to put it out there like that, in print.
There are plenty of rumors out there every day about celebrities dying planted by bored and viscous "fans" that induce chills and what ifs every time they're seen. To participate in a campaign that perpetuates them -- no matter how good the cause -- just seems ghastly.
And really, how effective will the campaign be anyway? There are plenty of people who would NOT pay to have Kim Kardashian stop tweeting.
What do you think of this campaign -- anything for a good cause, or creepy and inappropriate?