It's by now common knowledge that John Mayer, the previously Twitter-obsessed crooner, delivered his final tweet a few weeks ago.
Want to know why? Sure you do. In his own words:
"It occurred to me that since the invocation of Twitter, nobody who has participated in it has created any lasting art."
Um ... of course not. Welcome to the 21st Century, ladies and gentlemen. Twitter is a marketing vehicle for performers that want to make a name for themselves. For musical artists? Radio airplay is close to obsolete. MTV is merely that channel that airs Teen Mom. So suffice it to say that musicians like Mayer tweet for decidedly non-artistic reasons. (Not that there's anything wrong with that.)
So why did he tweet?
To gain attention, for one:
"Rumor control: How do I put this like a gentleman…I have never high fived Kristin Cavalari [sic] with my penis."
"The ultimate live tweet: peeing in a club bathroom, but not without facing the mirror and mugging as if to say 'hey, you're doing great.'"
Sometimes Mayer tweeted to apologize. Like after using the n-word and likening his penis to a white supremacist in a Playboy interview:
"I am sorry that I used the word. And it's such a shame that I did because the point I was trying to make was in the exact opposite spirit of the word itself."
Yet I do think that Mayer initially thought that maybe, with a little luck, he would be able to express something artistic and ultimately meaningful in 140 characters or less. He certainly tried with these gems:
"This heart didn't come with instructions."
"We all have a congenital hole in our heart. It comes down to how we go about filling it that matters."
Ugh. Sounds like a poem I wrote in third grade. Mayer was right. Nothing artistic here.
Do you expect to find anything meaningful in your favorite artist's tweets?
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