Simon & Shuster; $26If you ever questioned the face behind Facebook, or wondered how the heck a website giant grew out of a Harvard dorm room, then you might want to check out the new book, The Facebook Effect.
Journalist David Kirkpatrick managed to get full access to co-founder Mark Zuckerberg, picking his brain on why and how he started the site.
A Time review of the book says that Kirkpatrick managed to portray the computer geek side of Zuckerberg instead of the suit-wearing, privacy-controlling businessman he is thought as today, and insisting that Facebook was never about being an advertising platform, and that Zuckerberg is doing this to "change the world."
Pffft. Talk about perfect timing. In the midst of all of the privacy drama that has surrounded the social-networking site lately, I'm sure Facebook execs are hoping that this will paint a new picture of them in people's minds.
An excerpt from the book says, "Mark Zuckerberg was a short, slender, intense introvert with curly brown hair whose fresh freckled face made him look closer to fifteen than the nineteen he was. His uniform was baggy jeans, rubber sandals -- even in winter -- and a T-shirt that usually had some sort of clever picture or phrase. One he was partial to during this period portrayed a little monkey and read 'Code Monkey.'"
Aww ... now how can we hate on that?
I would, however, be interested in learning what it took to build the site into what it is today, and how the coding prodigy managed to become a savvy businessman. In the book, Kirkpatrick reveals little quirky tidbits about what exactly went on in that dorm room years ago. For instance, we find out why there was that random line "Too close for guns, I'm switching to missiles" on the Facebook page back in the day. That's pretty cool.
If you can distinguish the truth from the propaganda, I think the book might be worth reading.
What do you think about The Facebook Effect? Would you read it?