Olivia Wilde Calls 'Bullsh*t' on This Breast Pump Bra Ad

Actress Olivia Wilde attends Target's Toycracker Premiere Event at Spring Studios
Christopher Peterson/Splash News

Olivia, girl, we're not worthy! If y'all haven't been following this mom of two (Olivia and her fiancé Jason Sudeikis have 2-year-old Otis and 2-month-old Daisy) on Instagram, honey, you are truly missing out on all the laughs and her oh-so-true confessions about being a mom. We always knew she was funny, but boy does Olivia Wilde's post calling "bullsh*t" on a breastfeeding ad leave us in stitches!


New moms can testify that it's not out the blue for mothers to see targeted ads, like for breast pumps and nipple creams, while shopping online ... but Olivia is obviously sooo not here for models -- who are suppose to look like new mommies -- sporting post-baby gear while showing a body that obviously did not just give birth.

So this mom called out Amazon in such a hysterical way.

More from CafeMom: Olivia Wilde's Breast-Pump Hack Is Pure Genius (& Pinterest-Worthy to Boot)

"Real quick just wanna take a break from online (lazy-person) x mas shopping to call bullshit on this ad for a breast-pump bra cuz this lady definitely did not recently birth a child who requires breastmilk to be pumped," Olivia captions on Instagram. She continues:

Also want to give a quick cyber hug to this model who had to pretend to have recently birthed a milk-fed baby-child when she clearly has spent the last year lifting tiny weights and meditating. (Side note: why does Amazon insert breast-pump ads into every single goddamn search I make? I'm no longer in the market for more pump supplies Amazon! Shut it down!)

This is everything and so freaking true.

Obviously, Olivia is having a bit of fun, though her side-eye at the ad is definitely deserving. As a mama who retired my breast pump not too long ago (my boys are now 2½ and 1½), I wish there were more images in the media that represented what postpartum moms really look like (I think it's safe to say most new mothers don't have super flat stomachs) and fewer ads showing how people THINK we should look.

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Hell, I remember nights when I would wear a breast pump bra like this while using the remnants of my post-baby belly as a TV tray for my Chinese food (it can be convenient!) -- so I definitely didn't look camera-ready, let alone like a perfectly slim model. And you know what? I didn't want to, either.

This post was so perfect and probably a much-needed laugh (and a bit of a reality check) a new mommy needed to see that's hilariously on point. 

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