Beyonce & Jay-Z Can't Trademark Blue Ivy -- Thank Goodness

Beyonce Jay-ZWoohoo! Jay-Z and Beyonce lost their bid to trademark baby Blue Ivy's name. Now they can go back to thinking about their baby as, well, a baby!

Well, that is if they haven't already filed an appeal to continue their world domination plan for the world's most famous baby? You really think Bey and Hova are going to let one little events planning business named Blue Ivy Events get in their way? Sigh.


Beyonce and Jay-Z are said to have a product line in the works with their daughter's moniker on it. That's why they took the Boston company to court. But as hard as it is to believe that there was a time when we weren't gossiping about when Bey was going to have baby number two, the fact is the company has been around a lot longer. About three years in fact.

So it's back to the drawing board for this beautiful family, and might I suggest calling it quits?

It's not that I begrudge Beyonce and Jay-Z from amassing more wealth, exactly. They tend to be one of the more philanthropic famous couples out there. But when parents start treating their kids more like products than people, it gets under my skin.

I'll admit I'm more sensitive than most. I'm a photographer who doesn't even like to use her kid's photo on advertising -- although I really can't say I'm turned off when other photogs do the same thing.

And yet, I can't help looking at a Blue Ivy or any other baby whose parents are focused on figuring out how to make money off of them and wondering: hey now, isn't being this little miracle enough? If not forever, at least for now?

Babies come into this world totally dependent on us to care for them and to love them. It can be a frustrating, exhausting, maddening job, but it's probably the best I've ever had. That was all I need from my baby.

How about you? What do you think of parents who try to turn their babies into money-making ventures?


Image via Splash News

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