Princess Charlotte Overtakes Kate Middleton as the Fashionista to Watch

kate and charlotte in pink
Sirc/Warner/Splash News

She's a budding fashion icon! We've always loved Kate Middleton's style, and now it seems to be rubbing off on her 2-year-old daughter. Princess Charlotte has reportedly already passed her mom as the most searched-for fashion icon online.

  • One of Princess Charlotte's most searched articles of clothing was the adorable yellow sweater she wore in her birthday portrait.

    princess charlotte birthday portrait
    Handout/Reuters/Splash News

    When she turned 2 last May, the palace released a new photo of Charlotte in a sweet yellow fair isle sweater, with little lambs around the collar. Completely precious!

    More from CafeMom: Princess Charlotte's Future Daughter Will Never Be a Princess Like Her Mum

    The sweater reportedly sold out immediately at John Lewis, and copycats began flying through the mail via eBay. A spokesman for the the online shopping site said, "Princess Charlotte has the biggest 'spend power' of the royals this year. Her yellow cardigan worn in her birthday picture sparked the biggest percentage increase in searches for an item of clothing worn by any royal. There were three searches an hour for the item itself -- 'yellow cardigan' -- across the whole month, peaking on the day the photo was first released."

  • Advertisement
  • It's the younger generation that is now influencing shoppers the most.

    kate holding charlotte's hand
    Retropix/Splash News

    Murray Lambell, the vice president of trading at eBay, said, "The royal family are hugely popular with British buyers with Her Majesty regularly attracting the attention of shoppers. But it's the youngest generation of royals who really generate the must-have fashion items -- and driving a new generation of shopping behaviour on eBay."

  • Kate is the one who picks out Charlotte's clothes.

    princess charlotte holding flowers
    Zak Hussein/Splash News

    Are we surprised to hear this in the least? She has such an eye for what looks good, including this Liberty print smock dress that Char wore on the Royal Tour of Germany in July. She is a little doll!

    More from CafeMom: We Can't Stop Watching Princess Charlotte's Tiny Little Curtsy

  • James Whatling/Splash News