Justin Bieber's Calvin Klein Campaign Is Ridiculously Awkward (PHOTOS)

justin bieber calvin klein

Justin Bieber is the new face of Calvin Klein. Yes, the Biebs. Belibe it. The 20-year-old strips down to his Calvin Klein underwear in a new campaign for the Spring 2015 underwear and jeans line with supermodel Lara Stone, 31. The photographs are everything you would expect them to be and more -- Bieber fans, along with the haters, are freaking out.


Even though he has all the tattoos and ripped abs, I can't help but see a young boy or Miley Cyrus' fraternal twin. The whole campaign feels forced, awkward.

Check it out below. In the image on the left, I want to console him. Oh, Baby. What's wrong? Don't cry, Bieber. And in the other, he seems to say to himself: Is there a woman back there? Oh, yeah. Woman. Thigh. Don't forget to ripple your forehead, Justin. Yeah.


Believe it. @justinbieber + @lara_stone for Calvin Klein. #mycalvins

Ein von Calvin Klein (@calvinklein) gepostetes Foto amJan 1, 2015 at 2:10 PST

What is with that furrowed brow?

And then there is this one. The "Uh, I'm not sure what I'm supposed to be doing here but there is a woman nearly on my junk and ... uh ...."

justin bieber calvin klein lara stone

There is also video, glorious video:

Was Jared Leto busy? Except for the hardcore Bieber fans, is anyone into this? And by hardcore fans, I mean those under 20. I know there are a lot of them. As a not in that category person, I would have voted for Leto. But my vote doesn't matter. It's Bieber following in the footsteps of Mark Wahlberg who stripped down to his Calvins 23 years ago. My goodness, has it really been that long?! Perhaps this just means that Justin is headed for greatness beyond being a pop singer. Marky Mark started out as a kid with some troubles and a few hit songs, then he flashed his abs for Calvin in 1992 and went on to be a major A-list star. We'll see.

More From The Stir: Selena Gomez Explains Love for Justin Bieber in Her Latest Music Video

This campaign is also another stake in the heart of Selena Gomez, Justin's on again/off again girlfriend, who will continue to be tortured by images of her ex on buses and trains and billboards and magazines ... along with the rest of us.

What do you think of Justin Bieber as the new face (and abs) of Calvin Klein?

Image via Calvin Klein/Instagram; Calvin Klein

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