'Breaking Bad' Star's Response to Toy Controversy Deserves a Standing Ovation

Breaking Bad Toys R Us

You guys, I am so fired up over the fact that the mom who complained about Toys R Us selling a Breaking Bad collectible figurine actually got the store to pull the product from its shelves. If you haven’t been following this story, the gist of it is that a woman decided she was morally outraged that the toy retailer was selling a Walter White figurine and she launched an online petition to pressure Toys R Us into removing it. Nine thousand signatures later, Toys R Us folded like a moist origami swan with the following statement: "Let's just say, the action figures have taken an 'indefinite sabbatical.'"

Ugh, Toys R Us. I’m not surprised they wanted to avoid controversy, but I really hate that one mom was able to strong-arm a store this way. If you’re curious what the Breaking Bad stars think about this whole mess, actor Aaron Paul has been tweeting up a storm — and his responses are absolutely PERFECT.


Paul’s first tweet pointed out that Toys R Us sells plenty of merchandise some parents might find objectionable. For instance, a certain popular doll:

Dude. YES. This is exactly what I said when I first heard about the petition: sorry kids, you can’t even walk BY a figurine from a TV drama, but here’s a crap-ton of gender-specific merchandise that reinforces negative body issues and social stereotypes. Boys, you get the aisle with the toy guns, violent action figures depicting war, and macho superheroes, and girls, you get these pink aisles filled with toy kitchens, princesses, and dolls with unattainable physical measurements. NO YOU CAN’T CHANGE AISLES WHAT ARE YOU GAY?

Paul also made mention of the hypocrisy in damning TV show figures but marketing the hell out of, say, Grand Theft Auto:

And best of all, he shared a link to a new Change.org petition asking Toys R Us to keep the toys:

Here’s an excerpt from the petition:

Toys R Us is well known around the world for their vast selection of toys for children of all ages, and we do mean ALL ages, that includes the adult collector market. Toys R Us' decision to sell a line of Breaking Bad ACTION FIGURES, complete with a detachable sack of cash and a bag of meth, in an aisle designated for adult collectors, featuring properties of a more mature nature that might appeal to older collectors, and away from the other "kid" toys, shows that TRU understands there is more than one group of collectors that regularly come through their doors each day. And that they can observe and in some cases even dictate how these figures are packaged, marketed and sold in their stores. It is NOT irresponsible to have these in the store. It is only irresponsible if they sell them to people they are not appropriate for. That’s why I’m calling on Toys R Us to KEEP selling the Breaking Bad action figure collection in their stores and on their website as well as other "mature" toy lines.

Man, I couldn’t sign that fast enough. And by the way, it currently has almost 30,000 signatures — quite a bit more than the original petition. Your move, Toys R Us.

Where do you stand on this issue? Are you for the toys being pulled or against?

Image via Change.org

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