Kim Kardashian's Latest Rant Proves Just How Powerful a Tweet Can Be

Kim Kardashian
Mess with Kim Kardashian, get trashed on Twitter!
If you've been following Kim Kardashian -- or even if you haven't -- you probably know she was in Europe recently, first promoting her new fragrance in the U.K., then heading to Cannes to be with Kanye for the premiere of his experimental film. Everything seemed copacetic with the reality star ... that is, until she made it back to the States. Apparently, she was quite cross with British Airways and took to Twitter to air her grievances.

This weekend, she tweeted, "Very disappointed in British Airways for opening my luggage & taking some special items of mine!Some things are sentimental &not replaceable. ... Shame on you. What happened to the days when you could lock your bags! We need to get back to that. There's no sense of security & no trust!" Whoa! Hold up. Did she just go and pull an Alec Baldwin?!


Remember when the actor flipped out on Twitter about his negative experience aboard American Airlines? That definitely brought the megaphone into what otherwise could have been a much quieter conflict. Similarly, I'm sure that Kim's public dismay about British Airways has opened a whole Pandora's box on the subject that wouldn't have been unhinged otherwise.

But there's a huge upshot: An airline spokesperson told "We're looking into the matter." Good! Because I'm totally with Kim on this. It feels like a terrible invasion of privacy when you see your neatly packed personal belongings have been pilfered through or even taken.

Granted, Kim's a celeb, so she obviously has more pull than the average Jane on Twitter, but I'm loving just how much pull even regular folks can have now -- in 140 characters or less. No company wants to get blasted publicly. I'm sure they wouldn't give as much credence to a Twitter user with 100 something followers, but who knows? They'll certainly listen to regular people who happen to be highly active on Twitter. Like power blogger Heather Armstrong, aka "Dooce," who famously called out Whirlpool/Maytag a few years back.

Seems like more and more, companies are deploying major damage control anytime someone has a bone to pick with them on the site. And that's not just a boon for Kim Kardashian. It's a win for all consumers!

Have you ever aired a grievance about a company on Twitter? Would you?

Image via Tim Whitby/Getty Images

Read More >