Kate Middleton’s Wedding Scent Is a Major Moneymaker

kate middletonThere were a number of stars to emerge from the royal wedding. And I'm not just talking about the obvious: Kate and Pippa Middleton, Princesses Eugenie and Beatrice, Grace Van Cutsem. I'm talking about people who work behind the scenes. People we, most likely, would have never heard of if the Duke and Duchess of Cambridge never met. I'm talking about people who make Kate Middleton look, feel, and smell beautiful. I'm talking about people who have gotten crazy, stupid rich just from being associated with Kate Middleton.

Like the man responsible for her wedding day perfume who just opened one of the world's largest independent perfumeries. Yeah, the dude's loaded thanks to Kate.


His name is Michael Boadi and he's behind the British brand Illuminum -- which is the brand that created White Gardenia Petals, the scent Kate spritzed upon her royal wrists before tying the knot. The scent that's described as "fragrant as a vase of white flowers quivering in the breeze by an open window." The scent that sold out within minutes after people learned Kate wore it.

Anyway, come Monday, this Michael guy is opening a ginormous four-room, 1,500-square-foot shop. Customers who visit "The Perfume Lounge" will be encouraged to drink in (not literally) the 32 different scents while relaxing on a sofa and enjoying a cup of coffee. Prices for his perfumes start at $110 for the Classic Perfume, and go up to the ri-goddam-diculous $11,800 for a personalized service, which involves mixing your own scent.

Kate Middleton is one powerful lady when it comes to beauty and fashion. It's a fact. She has launched many a career so far in her brief time as British royalty. Well, maybe not launched a career, but she's certainly catapulted designers and stylists from successful to oh-my-God-amazing.

For instance, although already a star in her own right, the popularity of Sarah Burton, the designer of the Duchess's breath-taking wedding dress and Pippa's sexy maid of honor dress, skyrocketed after April 29, opening countless doors -- and bank accounts -- for her. Her hairstylist, James Pryce (which, you should know, I didn't even have to Google to find out his name, that's how much power she has), is constantly giving interviews and quotes to various magazines and websites. And Reiss -- the chain shop that's pricey, but not designer pricey -- has sold out of many dresses because of Kate. They've even had their site crash because of her.

So, whether she realizes it or not, Kate is making a lot of lucky (and talented) people loaded. They should be grateful. And they should use this time wisely. Not charge $12,000 for perfume. That's cray-cray.

Do you think Michael Boadi is crazy to charge this much for perfume?


Image via americanistadechiapas/Flickr

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