'Run the World (Girls)' Video Misses Mark on Female Power

Beyonce Run the World video

When I first heard the song title for the latest single by Beyonce -- "Run the World (Girls)" -- I was pretty stoked. Sounded so empowering and awesome -- like a Beyonce-powered tribute to girl power. Now that's something I can dance to! Even the pre-released lyrics contained messages I'd love to see my nieces and my sons singing while plugged into their iPods.

However, the newly released music video for "Run the World (Girls)" doesn't quite live up to the powerful words that got me excited in the first place.


Beyonce's song starts out with a strong beat and a bold shout-out to women, which are doubly catchy:

Girls, we run this motha (yeah!)
Who run the world? Girls!

The lyrics then go on to celebrate everything from women making their own money:

This goes out to all my girls
That's in the club rocking the latest
Who will buy it for themselves and get more money later

To getting college degrees:

I'm repping for the girls who taking over the world
Have me raise a glass for the college grads

And then the song celebrates the men who love strong, independent women and mothers:

Boy you know you love it
How we're smart enough to make these millions
Strong enough to bear the children
Then get back to business
See, you better not play me

In fact, the only lyrics, upon listen, that made me bat an eye were these ones that at least suggested that a woman use her sexual power of persuasion to change the world:

My persuasion can build a nation
In this hour
Our love we can devour
You'll do anything for me

But I held on to hope, excited at the possibility that, sure, Beyonce may have meant to include a woman's sexual power, but only as one small part of all the many ways women can find and use their power.

Unfortunately, the video came out though and only depicts that one kind of power. In fact, the powerful women in the video are all gorgeous eyefuls, wearing short shorts, bustiers, thigh highs, and garter belts and using seductive hip thrusts and bootie pops to prove their power over the men.

Did I really expect anything else? Of course I did! I always have great expectations!

Where are the women "running the world" on brains and bravery? The pregnant women? The butchy women? The fat women? The military women? The politicians? The plain old awesome everyday girls? All these women can rule the world, right? But alas, the new video, however pro-woman its song's lyrics, is missing the mark, telling real girls and women of the world that, yes, they sure can rule the world in the only way women have ever been told they can "rule the world" -- with our looks and our vaginas.

BORING. Not to mention outdated. And disappointing.

I know it's pop music, and perhaps you think I'm over-analyzing things. It's meant to be fun to watch, pretty to watch, sexy to watch. That's what the people want! But isn't it about time we stopped settling for the same old, same old and started demanding more from even pop stars.

Beyonce has the star power to resist the boring norm. And she can carry on with her gorgeous locks and bootie pops all day long, as long as she also tells the truth about the real power of girls.

WATCH the new Beyonce video and see what you think:

What do you think of Beyonce's new song? What about the video?


Image via YouTube

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