Rihanna Sweet on 'S&M', Too Bad Lady Gaga Does It Better

She's everywhere asking, "What's My Name?" (oh, na na), declaring that she loves the way Eminem lies, begging us to treat her like she's the "Only Girl (in the World)." Well, just in case you hadn't gotten your fill of her yet, Rihanna's out with yet ANOTHER new track called "S&M."

And oh yes, quite the colorful video accompanies said track ... 


Covered in plastic and newspaper clippings, the pop star attends a press conference, where journalists sit gagged with rubber choke balls. She then proceeds to walk Perez Hilton around on a leash while wearing a latex dress, writhe around tied up in rope, lick some bejeweled ice cream, and -- gasp! -- EAT A BANANA.

Aside from the obviously kiss-assy, cross-promo appearance by blogger-turned-"media personality" Hilton, haven't we pretty much seen this before? Hasn't Madonna done books/concerts/music videos just like this before? "Justify My Love," anyone? Just a few more talented women in pop music who have taken on similar imagery: Cher, Janet Jackson, Britney Spears, Christina Aguilera, and some might argue best of all, Lady Gaga. Call me jaded, but with a laundry list of S&M-loving famous ladies like that, it's just not that shocking to see PVC catsuits, whips, chains, and other kink paraphernalia in a music video anymore.

Granted, there's more to this freak show than Rihanna purring how much she loves the smell of sex in the air, or something. It's supposed to be a metaphor! Yeah, we get it, Rihanna. You're so put upon. The media builds you up, only to tear you down. You love it so much you get off on it, even though it hurts you. Wah wah wah. Get in line. It's called ... being a celebrity.

Don't get me wrong. I appreciate Rihanna's effort to use a music video as a platform to comment on media, sex, society, etc. But this latest commentary has just been downright overplayed. Maybe it's time for RiRi to take a RestRest, so she can come up with something fresh.

Check out the video below, and then weigh in: What do you think of Rihanna's new video?

Image via YouTube.com

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