It's a brilliant idea. The Aid to Children and Adolescents at Risk Foundation (ANAR) created anti-abuse ads with secret messages just for kids. The giant posters show a photo of a child's face. From an adult-sized person's perspective, the message reads "Sometimes, child abuse is only visible to the child suffering it." But if you're a kid (or the size of a kid), the child's face in the photos is bruised, and the message reads, "If somebody hurts you, phone us and we’ll help you," with that number. The signs have a "lenticular" top layer visible only from certain levels.
So the idea is, if a child is with an abusive parent or other dangerous adult, they can learn how to get help without the adult even knowing! I love it. We all know there are children who need help, but feel powerless. This is just one little tool that helps them out. But, just one little thing...
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