Kids Won't Remember Their Best Day of Television

kid on a scooter

When I was a kid, I spent MOST of my time outside. I think that’s true for most of my generation and I want it to be true for the next. Do you remember your parents telling you to come home when the streetlights came on? Or swimming all day long in your BFFs pool until your fingers were pruney and your eyes were itching from all the chlorine? Did you climb trees and fall down and hurt yourself and not care? Totally. We did it and we’re awesome -- and our kids deserve those crazy, rad, fantastic childhood memories too.


Our children are growing up in a time that is so incredibly different than how we grew up. Sometimes I sit back and think about the fact that cellphones weren’t even that popular when my first son was born -- and the iPad didn’t exist when Charlie came on the scene. Our world is growing quickly, technologically, and if we aren’t careful, it can easily take over. I once read a quote from someone that said something along the lines of:

"Kids won’t remember their best day of television."

It’s so true. They aren’t going to remember the apps and games, the shows and videos -- they’re going to remember that camping trip, that time you saw a snake in the woods, that weekend you spent fishing, or gardening, or learning about space. We want our children to grow up to be adventurous, wonderful little humans, and I think that nurturing their sense of self and their sense of the world around them is SO IMPORTANT.

We want their minds to be open to the knowledge and experiences that life has to offer. Kids need to be kids and play is so incredibly important for them to learn about themselves and others.

CLIF Kid is challenging you and your kids to COME OUT TO PLAY! It’s all about getting outside every single day to experience PLAY for what it is -- beautiful, educational, and FUN! While you’re adventuring and exploring, feed your adventure by discovering new frontiers in your child’s world -- from the backyard to your favorite park, to city sidewalks, beaches, mountains, and beyond!

CLIF Kid snacks are crafted specifically to nourish your active kids so they can keep on playing! Made without high fructose corn syrup, synthetic preservatives or artificial flavors, CLIF Kid snacks -- like the Zbar, Zfruit, and more! -- are something parents can feel really good about sharing with their children.

So, come out to play this summer!

What's your kids' favorite summer activity?

Image courtesy of the author

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