Giving a 'Gift That Matters'

DICK’S Sporting Goods and The DICK’S Sporting Goods Foundation believe Sports Matter and that athletics teach kids valuable life lessons. The DICK’S Foundation is celebrating #GivingTuesday by launching its #HolidayHoops campaign.

During a surprise appearance by Cavaliers star Kevin Love at a Cleveland elementary school, The DICK'S Foundation began a pay it forward movement that will ultimately result in the donation of 100 Lifetime® basketball hoops to more than 50 organizations in need across the United States. Organizations selected to receive two hoops will then be asked to choose another organization to gift two hoops to.

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"This holiday season, we wanted to enhance our 'Gift That Matters' campaign by exploring the unique power a basketball hoop has to unite people and communities," said Lauren Hobart, SVP & Chief Marketing Officer, DICK'S Sporting Goods and President of The DICK'S Sporting Goods Foundation. "We believe that sports really do matter and DICK'S Foundation is thrilled to be able to provide 100 hoops to schools and communities across America."

You can visit DSG.com/holidayhoops to see all #HolidayHoops activity, which includes video, a US map updated each day illustrating where the 100 hoops have been donated, and social media content captured throughout the giving campaign.




What do you think about the #HolidayHoops pay it forward movement?


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