Awesome New Toy Company Gives Girls Something to Play Besides 'House' (VIDEO)

goldiebloxIf there's one thing I've learned from the experience of mothering both a daughter and a son, it's that boys have way cooler toys. Not exactly breaking news, I know, but a reality worth revisiting nonetheless -- I mean, it's 2013 and girls are still expected to play with sparkly pink ovens and plastic baby dolls while boys build robot prototypes and self-detonating volcanoes. Considering how few girls actually grow up to be full-time homemakers these days, it seems as if toy manufacturers are seriously missing the boat -- or, more accurately, that they missed it a long, long time ago -- but there are, thankfully, a handful of renegade companies trying to change all that. Case in point: Goldieblox, an awesome line of engineering toys targeted at creative girls who might otherwise be trapped in the Barbie trenches. 

Unfortunately, the company is facing some challenges from the world of mainstream playthings -- which is why they're currently trying to spread the word with a YouTube-based grassroots marketing campaign, explained thusly:

Being in Toys R Us is our first step towards proving to the world that engineering for girls is a mainstream concept. We are faced with an enormous opportunity and challenge: we must prove that GoldieBlox deserves to be on the shelves.  

The odds are against us. We've been told that GoldieBlox can't survive in mass stores next to Barbie. Convention says that engineering toys for girls are a "niche" for the affluent, and for the internet. Together, we must prove convention wrong. Here's how you can help:

1) Go to your local Toys R Us and find GoldieBlox (it's kind of like "Where's Waldo?")
2) Share this video with your friends on Facebook
3) Tweet or Instagram pictures of GoldieBlox on store shelves (#GoldieBloxintheWild)  
4) Forward this email to 10 friends or family members

It's time to march friends, family, and children into Toys R Us, look at the Barbies on the shelves, and then walk out with GoldieBlox instead.

Pretty cool idea, right? And the video is adorable -- check this out:

I don't know about you, but the whole issue really hit home for me with the opening text: "For the past 100 years, toys have inspired our boys to be thinkers, builders and inventors." For the past 100 years, toys have inspired girls to be ... good at household chores?! My daughter is past the toy-playing age, but I would totally buy these for a younger girl. You go, Goldieblox.

Do you think girls deserve more interesting toys?


Image via Goldieblox/YouTube

toys, girls

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insei... inseineangel

Good for them! I hope they actually succeed. This is what I want for my daughter. To not be confined to what has been offered to girls for the past 100 years. I'm not against Barbie (for other peoples kids)  and all the glittery girly stuff, but I have been looking into toys to buy my daughter now and in the future, things that inspire her to think, be creative, learn and grow. I really do hope they succeed.

caral... caralicious

If you think your little girl should have the cool toys there should be nothing stopping you. We bought our little girl a digging truck for her sandbox even though there was a little boy playing with it on the packaging

nonmember avatar Lily

This is hilarious to me. No one is stopping you from buying the 'boy' toys. I have 2 daughters. Yes they play with dolls. They also play with Legos, soccer balls, and guitars. My girls are not boxed in. This is great marketing for this company, since iit seems like thee dis lives to hate on pink girl toys. Lol hilarious!!!

kckcm2 kckcm2

I think it's great that there is a girl targeted engineering toy. True enough that you can buy the boy toys and give them to your girls, but my kid always wonders why their blue and not pink. Her last birthday she got a tools pay set and said "oh just what I wanted, but mom why did you get your favorite color, it's my toy not yours." So it is a nice change imo to have some toys like this marketed towards girls too.

Coles... Coles_mom

I'm confused. My kids (boys and girl) play with the same toys...mainly Legos. No one sent me the memo that I had to buy toys targeted just for my daughter. Weird.

teddy... teddysmama09

I have never seen a toy with a sign saying "for boys only". I was drawn to baby dolls from a young age, but I also loved to build with construx and lego. My daughter loves trucks and my son loves to play "daddy" with his babies (they are 1 and 3). My daughter also loves her dolls and my son also enjoys his trucks and sleeps with his mini zamboni. Both of them like to play in the pretend kitchen as well as the tool desk.


Seriously, LEGO has been around for years, if you want yourr daughter to play with it, get it for her! Guess what? Even if it  has a boy on the box, you can still get it for a girl!

insei... inseineangel

It's not that we can't go buy the "boy" toys for our daughters, it's the fact that there has never really been toys like THIS marketed specifically for girls. 

nonmember avatar blh

I'm all for kids playing with any toy they like but when I was I kid I LIKED playing house and barbies and all that. It'd what I wanted to do. I didn't have much interest in any "boy" toys, except for video games. So I don't think there's anything wrong with girls playing those games.

nonmember avatar Robyn

This is fantastic!! As a child a lot of my toys came in the form of gifts from extended family, and they were always things such as Barbies - the typical "female" toys marketed towards little girls. I was quite a tomboy when young though, and always jealous watching my brother get his gifts because they were Hot Wheels and Tonka and etc., all the "cool" stuff that I desperately wanted. I think this is great that they're marketing stuff like this to girls, just so that they get an opportunity to play with everything. Plus it's great mental stimulation. Awesome!

Brandi Palmer Dysart

My boy and girls play with what ever the heck they like so what's the problem?

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