If there's one thing I've learned from the experience of mothering both a daughter and a son, it's that boys have way cooler toys. Not exactly breaking news, I know, but a reality worth revisiting nonetheless -- I mean, it's 2013 and girls are still expected to play with sparkly pink ovens and plastic baby dolls while boys build robot prototypes and self-detonating volcanoes. Considering how few girls actually grow up to be full-time homemakers these days, it seems as if toy manufacturers are seriously missing the boat -- or, more accurately, that they missed it a long, long time ago -- but there are, thankfully, a handful of renegade companies trying to change all that. Case in point: Goldieblox, an awesome line of engineering toys targeted at creative girls who might otherwise be trapped in the Barbie trenches.
Unfortunately, the company is facing some challenges from the world of mainstream playthings -- which is why they're currently trying to spread the word with a YouTube-based grassroots marketing campaign, explained thusly:
Being in Toys R Us is our first step towards proving to the world that engineering for girls is a mainstream concept. We are faced with an enormous opportunity and challenge: we must prove that GoldieBlox deserves to be on the shelves.
The odds are against us. We've been told that GoldieBlox can't survive in mass stores next to Barbie. Convention says that engineering toys for girls are a "niche" for the affluent, and for the internet. Together, we must prove convention wrong. Here's how you can help:
1) Go to your local Toys R Us and find GoldieBlox (it's kind of like "Where's Waldo?")
2) Share this video with your friends on Facebook
3) Tweet or Instagram pictures of GoldieBlox on store shelves (#GoldieBloxintheWild)
4) Forward this email to 10 friends or family members
It's time to march friends, family, and children into Toys R Us, look at the Barbies on the shelves, and then walk out with GoldieBlox instead.
Pretty cool idea, right? And the video is adorable -- check this out:
I don't know about you, but the whole issue really hit home for me with the opening text: "For the past 100 years, toys have inspired our boys to be thinkers, builders and inventors." For the past 100 years, toys have inspired girls to be ... good at household chores?! My daughter is past the toy-playing age, but I would totally buy these for a younger girl. You go, Goldieblox.
Do you think girls deserve more interesting toys?
Image via Goldieblox/YouTube