Beyonce ‘Killing’ Kids With Her New Soda Ad Is Most Ridiculous Thing I’ve Heard All Week

Rant 5

Beyonce's Pepsi ad

I recently came across an op-ed by writer Mark Bittman in The New York Times complaining about all the stars selling soda these days. There do seem to be an over-abundance of A-listers selling the sugary drinks. The latest? Beyonce, of course. Pepsi is pulling out $50 million from its seriously deep pockets for an ad campaign featuring the star. Well, the author likened Bey's new soda ad to starring in a spot for semiautomatic rifles. In his mind, both are dangerous to our youth. I don't think I am alone when I say that assessment is way off-base. It's not even a fair comparison. More importantly, it's not the star's job to keep our kids healthy -- it's ours and ours alone.

In Bittman's point of view, she is doing a great deal of harm by encouraging children and teens to drink soda:

Knowles is renting her image to a product that may one day be ranked with cigarettes as a killer we were too slow to rein in. From saying, as she once did in referring to Let's Move, that she was "excited to be part of this effort that addresses a public health crisis," she's become part of an effort that promotes a public health crisis. I suppose it would be one thing if she needed the money or the exposure but she and Jay-Z are worth around $775 million.  

First of all, I'd say there are probably better battles to pick when it comes to celebrities sending out the wrong message. She's not endorsing gang life, getting sloppy drunk for the cameras, or sleeping around for goodness' sake. But either way, we should not look to stars as role models anyway. There is not one celebrity whose behavior I would want my child to emulate.

I know the problem is our children want to be like them in so many ways. They want the clothes they wear, the houses they live in, the private jets, the adoring fans, and the list goes on and on. Which is why brands pay stars a gazillion dollars to pretend they love a product. But unlike our children, we know it's all a fake, disingenuous game. Though, I will admit I have been suckered a time or two. I seriously doubt the Oscar winner in the commercial really uses that drugstore mascara. Still, I was convinced to give it a try. (By the way, she wasn't lying about it being flake-proof. I love it.)

But the problem is many parents believe these stars should care about the messages they are sending out to our children. But why? Why do we hold them to some sort of moral obligation when all they have ever done is sell stuff? They sell their movies, CDs, clothing line, energy drinks, vodkas, wines, children's books, you name it. Their presence is even supposed to convince us that a certain club, hotel, or spa is the best. It’s their job.

We need to stop expecting anything more noble of them. That's not to say they are bad people. I am sure Beyonce is a great wife, mother, sister, daughter, and friend to those in her inner circle. She probably gives millions to charity too. But when it comes to selling products to us and our kids, that is how she makes her living. So if we don't like what she's representing, then we need to teach our kids what is good and what is bad for them. The celebrity certainly isn't going to do it. Looking at it any other way just sets you up for major disappointment.

Do you think it is wrong of Beyonce to represent a soda?

Image via Splash

behavior, celebrity, tweens, teens


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worki... workingmama86

I agree with you, it's not her responsibility to keep our children healthy, it's our responsibility. 

And who's to say she is only liked by children and teens?? I know plenty adults who love her! lol

Also, how come Britney Spears and all those other stars advertising pepsi and other "unhealthy" items not get hell raised for doing so?

Mommi... MommietoJB

Pepsi is iconic and she is on that path. So it fits.

sand008 sand008

No. But as a parent its our responsibility to teach our children how to eat right. Not theirs.

nonmember avatar Deeg

While I agree on your greater point that parents must take responsibility, the issue here is that it's BEYONCE--she who is lauded as a role model by even our president and is heralded as the greatest entertainer and most classiest and hottest woman (of the 21st century, according to GQ). The problem is that she is also a great hypocrite. Support and dance in a vid for the FLOTUS's anti obesity campaign? Then don't peddle high fructose corn syrup (worse than sugar) drinks! Make feministish comments on how ridiculous it is that men define what's sexy in GQ? Then don't pose in a thong with underboob hanging out your shirt on the cover of that SAME issue. So of course she's nothing more than a commercial channel for broadband, soda, makeup, etc, but she tries soo hard to make us believe otherwise. And everyone from media execs to our very president (who got campaign money from beyonce/jayz) puts her on a pedestal of sand. I wish she would stand for something, because whether you insist you have control of your kids or not, best believe they are listening to her breathe "what? You want me naked, if you liking this position you can tape me on your video phone..." on their cellphones, while you pay the bill. Admit already that she has influence, whether that's good or not, it's the truth. The danger is that she seems to get a free pass because of her genius PR camp.

nonmember avatar jimmy

It makes total sense. Processed, generic, mass produced - flavored to the likeness of the masses - beverage, partners with like artist. Who cares, no one who doesn't already drink Pepsi is going to start just because of long legged singer's sideshow during a football game.

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