riley on marketing little girl in toy storeMost of us have a pretty strong opinion on whether or not our little girls should be showered in "princess stuff" from the moment they enter the world. Whether or not they should be encouraged to play with princess dolls, watch princess movies, dress up like princesses in sparkles and pink, etc. I've heard plenty of women pledge that their little girls will be decked out in all things princess; cultural or gender stereotyping repercussions don't factor in to their plans. But what happens if your daughter ends up feeling trapped and suffocated by all things pink and princess?

One adorable and brilliant little girl named Riley seems to have figured out the "tricks" toy marketers are using to trap her. Her dad caught her on video having an epiphany about this and giving a little speech right there in the doll aisle of a toy store ...

Check it out:

It is a good question, right? As she said, some girls want superheroes and "pink stuff," and some boys want superheroes and princesses! So why shouldn't they be given a choice from the get-go, instead of feeling like they're limited to one or the other?

But let's face it: The solution isn't going to begin in that toy aisle where Riley had her wise-beyond-her-years realization. The beast that is gender stereotyped merchandise marketing is not exactly something we're going to solve overnight.

But what we can do is just make sure our little girls know they're not limited to all things "pink" and "princess." Maybe get them a train set or superhero costumes. There are also tons of gender-neutral toys that can make up a kids' collection -- like the Goodnight Moon game my boyfriend and I got our niece ... which, I confess, we gave her in addition to a princess memory card game. She loved the Goodnight Moon game a lot more, and she's also chosen to play with a race car toy over her baby doll on many occasions. I can't help but think it's because she's been given a variety of options over the years. 

It's awesome that Riley is aware of the gimmicks being played on kids these days, but at the same time, who says she -- or any other little girl or even parent out there -- has to fall for them?

What do you think about little Riley's epiphany? What do you think should be done so that kids don't feel painted into a corner to play with gender stereotypical toys?

 

Image via YouTube