The Darth Vader commercial was the best Super Bowl ad by far. Seriously. In this galaxy or in any far far away. It went viral fast and early, bopping around the Internet the whole weekend. It was posted on Facebook days before it actually aired Sunday night.
But, as I watched it during the Super Bowl, I couldn't help but notice: this, the best Super Bowl commercial doesn't star a celebrity.
Sorry, Eminem. Sorry, Joan Rivers. The star of the Super Bowl was Max Page, aka little Darth Vader. I'd say he tied Aaron Rodgers for MVP.
Max is the ripe ol' age of 6. And he stole the show.
The evening was filled with really bad car commercials (Poseidon rising from the sea? Really?) and even worse beer commercials (The Old West Budweiser spot with "Tiny Dancer" sung in the saloon? Ugh). So, some may say it wasn't hard for Max as a mini-Vader to command top status.
I disagree. Despite it's lack of competition last night, I vote for this one as one of the best Super Bowl commercials ever. It resembles another fantastic Super Bowl ad of yore: the "Mean" Joe Green Coca-Cola ad from 1979 -- yes, which also starred a kid. This VW ad, watching Max, clad in a Darth Vader costume, attempting to use the Force on everything from his lunch to the dog, was not only uber-adorable, but well done.
From concept to execution, this ad was spot on, perfect. The end, when he finally succeeds (well, with the help of Dad and his remote keys), as he looks toward the camera (behind the mask, of course), his acting, what we feel, is priceless. Thank you, Volkswagon ... and thank you, Max Page!
What was your favorite Super Bowl commercial last night?
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