​Mom Who Wants 'Breaking Bad' Dolls Banned From Store Needs to Get a Grip

Breaking Bad Toys R Us

For $17.99 — although if you hurry, it’s currently on sale for $13.99 — you can buy a six-inch toy “action” figure of Walt from Breaking Bad. His plastic likeness is in full Heisenberg mode, with a pistol in one hand and an accessory bag of methamphetamines. A Toys R Us reviewer gave the product five stars, although he notes, “Would be nice if it included removable goatee.”

Breaking Bad fans may be pleased with the option to buy this toy from Toys R Us, but one mom is so mad she’s created a Change.org petition calling for the item to be removed from store shelves. According to her, “Its violent content and celebration of the drug trade make this collection unsuitable to be sold alongside Barbie dolls and Disney characters.”

According to ME, however, this woman needs to get over herself.

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I love that she specifically references Barbie dolls as being wholesome products that aren’t in the least bit unsuitable for young impressionable children, particularly, say, girls who are forming lifelong opinions about body image. Disney characters can be problematic too, if we’re really getting into the business of deciding which plastic figurines might be, as she puts it, “a dangerous deviation from their family friendly values.

Not to mention Walking Dead figurines, realistic toy rifles, toys that depict war and acts of violence, villains from superhero movies, and play kitchen sets that are festooned in pink and aimed at teaching little girls that they’re supposed to play with cooking tools while their male classmates get Nerf grenades.

But back to her petition, which complains that Breaking Bad is an adult show and passionately objects to the fact that the toy comes with a sack of cash and a bag of blue crystals. She writes,

Parents and grandparents around the world shop at Toys R Us, online and in stories, with their children and should not be forced to explain why a certain toy comes with a bag of highly dangerous and illegal drugs or why someone who sells those drugs deserves to be made into an action figure. Please sign to join me in asking Toys R Us to stop selling the Breaking Bad dolls and return to the family focused atmosphere for which they are known.

Frankly, I think she’s being ridiculous. The toy specifically says on the packaging that it’s for kids 15 and older. It’s also 100 percent clear that this is a collectible, not a toy for kids to get down on the floor and play with. Here’s their marketing copy:  

Relive the tense, edge of your seat excitement as Mezco's Breaking Bad action figure stares at you from inside his collector friendly clamshell package, he dares you to make your move.

Ha! RELIVE THE EXCITEMENT YOU GUYS. That clamshell package is sending my heart rate straight into the cardio zone!

Look, the bottom line is this isn’t a kids' toy. Full stop. Yes, it’s sold at Toys R Us, but so are lots of other products I might not personally choose to buy for my kids. Just because it’s available there doesn’t mean they’re going to get to play with it, for god’s sake, nor does it mean they’re going to take one look at it and decide that drugs are okay.

Toy stores sell collectibles from all sorts of non-kid shows. Hell, I have a Serenity figure set and my kids are always asking why I don’t open it up so they can get their greasy mitts on my Captain Mal, and here’s the amazing thing I don’t think this mom realizes: as a parent I have this totally magical word I can say whenever I want. It’s called “NO.”

By the way, I asked my 9-year-old what he thought about this story. He furrowed his brow for a minute, then said, “I don’t think she should get her way, because that’s just this one lady’s opinion. If everyone in the world shared the same opinion, that would be called a fact.” I like the way you think, kid.

What’s your take on this petition? Do you think the mom’s making a valid request?


UPDATE: Toys R Us has responded to this mom's petition, releasing a statement that notes, "Let's just say, the action figures have taken an 'indefinite sabbatical.'"


Image via Toys R Us

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