Why You Should Think Twice Before Calling Your Daughter 'Pretty' (VIDEO)

Inspire Her Mind AdSTEM girls rock. Ladies who pursue education and careers in the fields of science, technology, engineering, and mathematics are just downright cool for going after their dreams despite the fact that it's still a male-dominated field.

But would even more girls choose to follow their math and science aspirations if their parents told them they were pretty smart in addition to just being pretty? That's the message behind a powerful new ad from Verizon called "Inspire Her Mind," which is part of a campaign to get more girls interested in the STEM fields.


Little Sammy is told she's a "pretty girl," but as she grows up, her parents warn her not to get her dress dirty, not to touch nature, not to make a mess ... basically put the science down and be a good girl. Watch to see what happens by the time she gets to high school.

Did you know that 66 percent of fourth grade girls say they like math and science, but only 18 percent of all college engineering majors are female? Why is that? Is it possible we're subtly subverting our daughters' interest from the STEM fields? Maybe we don't even realize we're doing it.

The takeaway here is to be careful what we say to our science-loving girls. Today's messy project maybe tomorrow's cure for cancer.

Why do you think girls tend to lose interest in the STEM fields as they grow up?


Image via Verizon Wireless/YouTube

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